DFYNE BIRTHDAY SURPRISE!!

@kailen_fit

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Views

95.4K

Likes

4.6K

Comments

60

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310

SoundTikTok sound · original sound - kailen_fit

View velocity

+2.0K views over 7.2d · ~283/day · 7 observations

Promoted product

DFYNE

We exist to make you feel incredible. To feel empowered to DFYNE your own path, love your journey, and let no "body" DFYNE who you are. Gym clothes and activewear designed to make you look strong and feel incredible.

67 videos28 creators

Why it worked

The creator builds anticipation for a special event from a known brand, leveraging a sense of exclusivity and urgency with a clear call to action and a discount code.

Summary

The creator announces an upcoming birthday surprise from the brand DFYNE, scheduled for August 31st at 2pm BST. She encourages viewers to set alarms, visit the website, and use her code KAILEN for details.

Structure

1Announce DFYNE birthday surprise
2Tease the surprise, stating it's unprecedented and exciting
3Explain the reveal timing and creator's inability to share details yet
4

Original caption

set those alarms!! @DFYNE c0de KAILEN💗 dfyne’s birthday surprise is on August 31st at 2pm bst

More from @kailen_fit

Product placement

DFYNE (a brand of athletic apparel) ACTS - it is the subject of a birthday surprise promotion. Removing it would change the video's topic.

Call to action

Set your alarms for August 31st at 2pm BST and go to the website. Use code KAILEN.

On-screen text

DFYNE BIRTHDAY SURPRISE!!

Transcript

I have an update about DFYNE's birthday surprise and it is going to be good. DFYNE has never done this before. It's going to be crazy. The only thing is I can't tell you guys what it is until the surprise starts. So at 2pm BST tomorrow, I will give you guys all the details. But my advice is, go to the site first. So have your alarm set for 2pm BST tomorrow and go to the website. And don't forget to use code KAILEN. I love you guys.