@DFYNE you did good 🤌🏽

@elliemaack

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SoundTikTok sound · original sound - i_music25

Promoted product

DFYNE

We exist to make you feel incredible. To feel empowered to DFYNE your own path, love your journey, and let no "body" DFYNE who you are. Gym clothes and activewear designed to make you look strong and feel incredible.

49 videos22 creators

Why it worked

The creator leverages a popular fashion brand and a new product launch to create excitement. The use of a personal discount code and a clear call to action for the launch date further incentivizes engagement.

Summary

The creator showcases a new workout set from the brand DFYNE, highlighting its features and announcing an upcoming launch. She expresses excitement for the new collection, emphasizing the fit and design of the capris and top.

Structure

1Creator shows off DFYNE workout set
2Announces new VISION launch date and time
3Highlights key features of the new collection
4

Original caption

@DFYNE you did good 🤌🏽 new VISION launch august 25 (5pm CET) | code: ELLIE %% let’s just say, this launch is incredible and one of my favorites of this year. the shorts, capris & flares have a new seamless waistband and the fit is 🧑🏼‍🍳💋 what’s launching: off shoulder top (5 colors) capri leggings (4 colors) reworked flares (4 colors) reworked shorts (5 colors) teist front bras (5 colors)

More from @elliemaack

Product placement

DFYNE: ACTS - the creator is wearing and showing off a set of workout clothes (capris and a long-sleeved top) from this brand. Removing it would change what happens in the video. DFYNE: APPEARS - a logo on the creator's top. Removing it would not change what happens in the video.

Call to action

VISION launch august 25 (5pm CET) | code: ELLIE

On-screen text

dfyne capris?!?!

Transcript

dfyne capris?!?! @DFYNE you did good 🤌🏽 new VISION launch august 25 (5pm CET) | code: ELLIE %% let’s just say, this launch is incredible and one of my favorites of this year. the shorts, capris & flares have a new seamless waistband and the fit is 🧑🏼‍🍳💋 what’s launching: off shoulder top (5 colors) capri leggings (4 colors) reworked flares (4 colors) reworked shorts (5 colors) teist front bras (5 colors)