hobonichi 2027 favorites from Yoseka preview event

@courtwongcreative

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SoundTikTok sound · Sunny Café Morn

Promoted product

Hobonichi Techo

The official website of the Hobonichi Techo, a Life Book you can use any way you like. Read free articles about planners and more and buy the techo in a variety of sizes, formats, and fun covers. Useful products like the Drawer Pouch are also available.

10 videos7 creators

Why it worked

The video showcases visually appealing and desirable stationery items from a popular brand, appealing to a niche audience interested in planners and journaling. The creator's personal recommendations and clear presentation of favorites create a relatable and engaging experience.

Summary

The creator visits Yoseka Stationery for a Hobonichi 2027 preview event, showcasing their favorite planners, keychains, and accessories. They highlight specific designs like the "Han" cover and a sheep-themed planner, while also noting some items are outside their budget.

Structure

1Introduction to the Hobonichi 2027 preview event at Yoseka Stationery.
2Showcasing favorite mini techo keychains and planner covers, including "Han" and sheep designs.
3

Original caption

Being able to see and feel the Hobonichi planners and covers IRL really does make all the difference and I loved being able to discover items I hadn’t seen yet! Shout out to @yosekastationery for hosting a great preview 🥹🫶 #hobonichi #hobonichi2027 #plannertok #weeklyplanner #hobonichiweeks

More from @courtwongcreative

Product placement

Hobonichi Techo (planner/notebook) - ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Hobonichi Techo Keychain (mini) - ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Yoseka Stationery (store) - APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video. Hobonichi Translucent Sticky Notes (Tiles) - ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Hobonichi pouch - ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Hobonichi planner (plaid design) - ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.

Call to action

Let me know what your favorites are, what you're eyeing, what you're planning to get because I still haven't decided.

On-screen text

hobonichi 2027 favorites from Yoseka preview event hobonichi Yoseka yesterday favorites off mini techo so actually Kitagashi's last year so whimsical liked Han and different price tag little budget one gorgeous also $300 show the bow is I'm considering getting the Han some really these for planner this add any planner not weeks plaid out it socials missed favorites eying planning decided

Transcript

I went to look at the new Hobonichi collection at Yoseka Stationery yesterday and these are my favorites. Starting off really, really strong, these mini techo keychains are so cute and you can actually write in them. I really liked Yumi Kitagashi's designs last year and this year they're still so cute and whimsical. I especially liked this Han. Now this cover was also really nice and different and sleek, but the price tag was just a little out of my budget. Same thing with this one where it was gorgeous, but it was also almost $300. To show me though, where the sheep, this bow and tie design is so cute and I'm definitely considering getting the Han. There were also some accessories that I really liked, these sticky notes for the calendar section of your planner, and then this pocket that you could add on the back of any of your planners was also really nice. I'm not in the market to get a weeks, but this plaid design really stood out to me and I don't think it was on Hobonichi socials unless I maybe missed it. Let me know what your favorites are, what you're eyeing, what you're planning to get because I still haven't decided.