rhode

@rhode

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SoundTikTok sound · Raspberry Paradise

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

41 videos33 creators

Why it worked

The post leverages a well-known personality (Hailey Bieber) and a popular retailer (Sephora) to announce an international expansion, creating excitement and anticipation among a broad audience.

Summary

This TikTok post announces that the skincare and makeup brand Rhode is launching in Sephora stores across Europe on September 30th. The post showcases various Rhode products and lists the European countries where they will be available.

Structure

1Introduction of the brand 'rhode'
2Announcement of European launch at Sephora
3Date of launch: September 30th
4

Original caption

hi europe 🤍 the world of rhode is coming to sephora in europe on september 30th. we’re so excited to bring our skincare and hybrid makeup essentials to more of you very soon. see you online and in most stores across belgium, bulgaria, croatia, czech republic, denmark, france, germany, greece, italy, luxembourg, monaco, poland, portugal, romania, serbia, spain (including canary islands), sweden, switzerland, and turkey. stay tuned for a few salty + sweet surprises 🥨

More from @rhode

Product placement

rhode: (a) it ACTS — it is the brand name of the skincare and makeup products being promoted, and the video shows a collection of these products. Removing it would change what happens in the video.

Call to action

see you online and in most stores across belgium, bulgaria, croatia, czech republic, denmark, france, germany, greece, italy, luxembourg, monaco, poland, portugal, romania, serbia, spain (including canary islands), sweden, switzerland, and turkey. stay tuned for a few salty + sweet surprises 🥨