Rhode Holiday Sets at Sephora

@j.arevalo13

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SoundTikTok sound · original sound - gardeniasonthetile6

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

43 videos35 creators

Why it worked

The video leverages the high demand for trendy, aesthetic beauty products and the excitement of holiday gift sets, providing a clear, visually appealing 'haul' that encourages viewers to visit the store.

Summary

The creator showcases various Rhode holiday gift sets available for purchase at a Sephora store. The video highlights the packaging and contents of the different sets.

Structure

1Introduction of Rhode holiday sets at Sephora
2Close-up of the pink pocket pair set
3Close-up of the toasty brown pocket pair set
4

Original caption

New @rhode skin holiday sets at @Sephora 😍💕❄️🩵 #rhode #holidaysets #sephora #girlythings #sephorahaul

More from @j.arevalo13

Product placement

Rhode (a beauty brand): its products (Peptide Lip Tint, Glazing Milk, Glazing Fluid, Peptide Glazing Fluid) are shown in packaging and on display, and the creator is shopping for them. This ACTS because the video showcases the specific holiday sets available for purchase, making them desirable. Sephora (a beauty retailer): appears as the location where the products are sold. Removing the Sephora branding would not change the video's focus on the Rhode products.