NOT JUST TO GROW

@abcsalesug

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SoundTikTok sound · original sound - abcsalesug

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ABC Sales Consultingabcsalesconsulting.net

ABC Sales Consulting provides world-class sales training and strategic consulting to help African businesses scale faster, close bigger deals, and build sustainable growth.

6 videos

Why it worked

The video effectively uses a relatable sales scenario and breaks down complex psychological concepts into actionable advice, making it valuable for sales professionals. The use of clear, concise language and a confident delivery style likely resonated with the target audience.

Summary

The speaker explains that in sales, instead of pushing for a "yes," the focus should be on reducing the client's fear of making the wrong decision. This involves understanding their hesitations, providing clear documentation, and showcasing successful past clients to build trust and make the decision feel safe.

Structure

1Introduction to sales psychology and fear
2The importance of shrinking fear, not just making promises
3

Original caption

The psychology of “NO” in sales? It’s often about fear. When a client says no, they may not be rejecting your product — they may be protecting themselves from the fear of making the wrong decision. Your job isn’t to push harder or argue your way to a YES. Your job is to shrink the fear. Ask questions. Understand what’s holding them back. Give them clarity, build trust, and show them why moving forward feels like a safe decision. Because when you understand the psychology behind the “NO,” you stop fighting objections and start solving what’s really stopping the client. #salestraining #salestips #salespyschology #abcsales #fyp

More from @abcsalesug

Product placement

ABC Sales Consulting (ACTS - provides sales consulting services, removing it would change the video's topic and purpose). GET SALES RIGHT (APPEARS - a slogan/brand name associated with ABC Sales Consulting, removing it would not change the video's content but would remove branding).

On-screen text

NOT JUST TO GROW THE PROMISE CAUSE SALES PEOPLE LIKE TO MAKE PROMISES WE ARE THE BEST WE SHALL SUPPLY ON TIME WE ARE WHAT WE ARE FROM THE UK YOU SEE WE YOUR PROMISES ARE SO MANY YOU'RE NOT SHRINKING THEIR FEAR YOU'RE JUST SHOWING THEM ALL YOUR PROMISES AND ALL THE THINGS WE SUPPLY ON TIME WE ACTUALLY THE ONES WE CAN DO THIS IN THE MARKET WE ARE NO. 1 HAVE YOU HEARD A NUMBER TWO WE ARE NO. 2 WE ARE NO. 3 EVERYBODY'S NO. 1 BUT WHAT YOU'RE FORGETTING PUSH THE WHAT SHRINK THE FEAR SO THERE ARE THREE THINGS SHRINK THE SIZE OF THE BET REMEMBER WHEN THEY'RE TRYING TO BUY FROM YOU IT'S LIKE THEY'RE PLACING IT'S LIKE A LOTTERY THIS IS GOING TO GO I'M PUTTING MY MONEY IN THESE PEOPLE BUT I'M NOT TOO SURE ABOUT THE OUTCOME SO SHRINK THE SIZE SO SHRINK THE SIZE OF THE BET SHOW THE SAFETY NET SHOW THEM THE SAFETY NET THE SAFETY NET WOULD BE DOCUMENTATION WE ARE REGISTERED COMPANY YOUR RETURNS POSITION MAYBE YOU CAN NAME DROP YOU CAN SAY EVEN WHOEVER WORKS WITH US LIKE REMEMBER LAST TIME WE WERE TALKING ABOUT FRIECCA AND HOW SHE TRUSTS WORKED WITH YOU AND NOW SHE ORDERS A LOT FROM YOU THEN SHOW SOMEONE LIKE THEM THAT'S NOW THEM A SHOP A CLINIC A FACILITY IN THE AREA OKAY SO SHRINK THE SIZE OF THE BET SHOW THE SAFETY NET AND SHOW SOMEONE LIKE THEM SO MAKE THEM FEEL THAT'S A JONAS FACTOR LAST TIME IN THE PSYCHOLOGY OF NO SO 6 REASONS WHY A BUYER HOLDS BACK

Transcript

Not just to grow the promise cause sales. Sales people like to make promises. We are the best. We shall supply on time. We are what we are from the UK. You see, we your promises are so many. You're not shrinking their fear. You're just showing them all your promises and all the things we supply on time. We actually the ones. We can do this in the market. We are number one. Have you heard a number two? We are number two. There's nobody who says we're number two. We are number three actually in the market. Everybody's number one. But what you're forgetting is you're supposed to push the what, shrink the fear. So there are three things. Shrink the size of the bet. Remember when they're trying to buy from you, it's like they're placing, it's like a lottery. This is going to go. I'm putting my money in these people. But I'm not too sure about the outcome. So shrink the size. So shrink the size of the bet. Show the safety net. Show them the safety net. The safety net would be documentation. We are registered company. Your returns position maybe. You can name drop. You can say even whoever works with us. Like remember last time we were talking about Friecca and how she trusts worked with you and now she orders a lot from you. Then show someone like them. That's now them a shop, a clinic, a facility in the area. Okay, so shrink the size of the bet. Show the safety net and show someone like them. So make them feel. That's a Jonas factor. Last time. In the psychology of no. So six reasons why a buyer holds back.