Hook

Their other posts in the index, biggest breakout first.
when you ask for two minutes, what do they say? No. So, I'm going to say, I know you're very busy, please write this down. Now, I know you're a very busy man. So I'm going to keep this brief, but I promise you's going to be very important. That's better than asking for two minutes. Now, I know you're a very busy man. So I'm going to keep this brief, but I promise he is going to be very important. What have I done? Did you get it Michael? What have we done there? I'm showing relevance and something else. Time. I'm showing him is going to be relevant, but I'm also telling him is going to be what? brief. That's how I ask for two minutes without asking for two minutes. Because when you say to the guy, do you have two minutes and we talk? No. Because you've given him an option. When you give clients out, they'll take the out. Remember you haven't yet built enough value. You haven't yet connected enough. So this client has no reason to stay on the phone. So I'm simply going to say I know there's something I've also say there. I know you are busy. This is now psychology.