HOW TO GET MORE TIME ON A COLD CALL

@abcsalesug

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ABC Sales Consulting provides world-class sales training and strategic consulting to help African businesses scale faster, close bigger deals, and build sustainable growth.

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Why it worked

The video offers a practical and relatable sales tip that addresses a common pain point for sales professionals. By demonstrating a psychological approach to gaining more time on a cold call, it provides immediate value and positions the creator as an expert, encouraging viewers to seek more information from their consulting services.

Summary

The video explains how to get more time on a cold call by offering a brief, relevant, and valuable interaction instead of directly asking for a specific amount of time. The presenter demonstrates this by acknowledging the prospect's busyness and promising a concise yet important message, contrasting it with a direct request that is easily rejected.

Structure

1The problem: asking for time on a cold call often results in a 'no'.
2The solution: offer a brief, relevant, and valuable interaction.

Original caption

The first few seconds of a cold call matter. Use the right line to earn a little more time—and enough attention to make your pitch count. Send us a DM for customized sales scripts🚀💥‼️ #sales #salestraining #abcsales #salestips #alwaysbeconnecting

More from @abcsalesug

Product placement

The video promotes "ABC Sales Consulting" and their services, likely a sales training or consulting business, as indicated by the on-screen text and the final branding. The content itself is a sales training tip.

Call to action

Visit www.abcsalesconsulting.net

On-screen text

HOW TO GET MORE TIME ON A COLD CALL WHEN YOU ASK FOR WHAT DO THEY SAY NO SO I'M GOING TO SAY I KNOW YOU'RE VERY BUSY PLEASE WRITE NOW MATOVU I KNOW YOU'RE A VERY BUSY MAN SO I'M GOING TO KEEP THIS BRIEF BUT I PROMISE YOU VERY IMPORTANT THAT'S BETTER THAN ASKING FOR TWO MINUTES NOW HAMIS VERY BUSY MAN SO I'M GOING TO KEEP THIS BRIEF BUT I PROMISE YOU VERY IMPORTANT WHAT HAVE I DONE I'M SHOWING RELEVANCE AND SOMETHING ELSE TIME I'M SHOWING HIM IT'S GOING TO BE RELEVANT BUT I'M ALSO TELLING BE WHAT BRIEF THAT'S HOW I ASK FOR TWO MINUTES WITHOUT ASKING FOR TWO MINUTES CAUSE WHEN YOU SAID MINUTES AND WE TALK NO BECAUSE YOU'VE GIVEN HIM AN OPTION THEY'LL TAKE THE OUT REMEMBER YOU HAVEN'T YET BUILT ENOUGH VALUE YOU HAVEN'T YET CONNECTED ENOUGH SO THIS CLIENT HAS ON THE PHONE SO I'M SIMPLY GOING TO SAY MATOVU I'VE ALSO SAID THERE I KNOW YOU ARE BUSY THIS IS NOW PSYCHOLOGY

Transcript

when you ask for two minutes, what do they say? No. So, I'm going to say, I know you're very busy, please write this down. Now, I know you're a very busy man. So I'm going to keep this brief, but I promise you's going to be very important. That's better than asking for two minutes. Now, I know you're a very busy man. So I'm going to keep this brief, but I promise he is going to be very important. What have I done? Did you get it Michael? What have we done there? I'm showing relevance and something else. Time. I'm showing him is going to be relevant, but I'm also telling him is going to be what? brief. That's how I ask for two minutes without asking for two minutes. Because when you say to the guy, do you have two minutes and we talk? No. Because you've given him an option. When you give clients out, they'll take the out. Remember you haven't yet built enough value. You haven't yet connected enough. So this client has no reason to stay on the phone. So I'm simply going to say I know there's something I've also say there. I know you are busy. This is now psychology.