Sales vs. Marketing: They Aren't the Same

@abcsalesug

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ABC Sales Consultingabcsalesconsulting.net

ABC Sales Consulting provides world-class sales training and strategic consulting to help African businesses scale faster, close bigger deals, and build sustainable growth.

6 videos

Why it worked

The video addresses a common point of confusion between sales and marketing, offering a clear distinction and reframing sales as a valuable profession. The use of relatable local terminology and the speaker's confident delivery likely resonated with the audience.

Summary

The video clarifies the distinction between sales and marketing, emphasizing that sales is a distinct and professional career path. The speaker aims to educate viewers, particularly in Uganda, about the value and legitimacy of sales as a high-paying profession.

Structure

1Introduction of the topic: Sales vs. Marketing
2Speaker acknowledges the common question about the difference
3Explanation of the common misconception about sales, especially in Uganda

Original caption

Marketing gets attention. Sales turns attention into money. But sales is much more than convincing someone to buy. It’s the skill of understanding people, communicating value, negotiating and turning opportunities into revenue. Sales is a professional white-collar career and a high-paying skill worth mastering. @alelap23 #sale #fy #salesgrowth #salesvsmarketing #explore

More from @abcsalesug

Product placement

OpusClip: It appears as a watermark in the corner of the video. Removing it would not change what happens in the video. ABC Sales Consulting: This is the name of the consulting business run by the speaker, and the video is about their services. Removing it would change the context of the video. The name is spoken and appears on screen. The website abcsalesconsulting.net is also mentioned in the creator's bio.

On-screen text

Sales vs. Marketing: They Aren't the Same Created With OpusClip WHAT EXACTLY IS SALES DIFFERENCE BETWEEN SALES AND MARKETING VERY GOOD QUESTION QUESTION ALL THE TIME Yeah LET ME START WITH THE SECOND QUESTION FIRST BETWEEN SALES AND MARKETING ABSOLUTELY SALES AND MARKETING ARE COMPLETELY DIFFERENT REASONS WHY WE STARTED ABC SALES CONSULTING IS BECAUSE WE WANTED TO FOCUS ON SALES AND LET THE WORLD AND PEOPLE IN GENERAL KNOW WHY SALES AND MARKETING ARE COMPLETELY DIFFERENT WHAT IS SALES THEN MANY PEOPLE THINK THAT SALES IS BECAUSE I'M IN UGANDA I'M GOING TO USE I'LL TRY TO USE SOME UGANDAN TERMINOLOGIES FORGIVE ME IF IT SOUNDS IF MY LUGANDA GOES SIDEWAYS SO PEOPLE THINK THAT SALES IS FOR BATEMBE SALES IS FOR BATEMBE IF YOU'RE WATCHING INTERNATIONALLY IF YOU'RE WATCHING FROM KENYA BATEMBE IS A HOKER SO WHENEVER YOU SAY SALES THAT'S WHAT PEOPLE THINK THAT'S WHAT COMES TO MIND AND THEY THINK SALES IS REALLY FOR IT'S NOT A PROFESSION SO ONE OF THE THINGS WE'RE TRYING TO TEACH PEOPLE TO UNDERSTAND IS SALES IS ACTUALLY A PROFESSION IT'S A WHITE COLLAR JOB IT'S ACTUALLY ONE OF THE HIGHEST PAID JOBS IF NOT THE HIGHEST PAID

Transcript

WHAT EXACTLY IS SALES DIFFERENCE BETWEEN SALES AND MARKETING VERY GOOD QUESTION I GET ASKED THAT QUESTION ALL THE TIME Yeah LET ME START WITH THE SECOND QUESTION FIRST BETWEEN SALES AND MARKETING ABSOLUTELY SALES AND MARKETING ARE COMPLETELY DIFFERENT AS MUCH AS PEOPLE LIKE TO COMBINE THEM OR PUT THEM TOGETHER One of the reasons why we started ABC Sales Consulting is because we wanted to focus on sales and let the world and people in general know why sales and marketing are completely different WHAT IS SALES THEN So many people think that sales is because I'm in Uganda I'm going to use I'll try to use some Ugandan terminologies forgive me if it sounds if my Luganda goes sideways So people think that sales is for batembe sales is for batembe If you're watching internationally if you're watching from Kenya batembe is a hooker So whenever you say sales that's what people think that's what comes to mind And they think sales is really for it's not a profession So one of the things we're trying to teach people to understand is sales is actually a profession It's a white collar job It's actually one of the highest paid jobs if not the highest paid