WHITE,

The video likely worked due to its provocative and humorous take on identity politics and cultural appropriation, using a relatable and visual punchline with the hat.

The creator discusses how certain groups of people, particularly white individuals, adopt identities and aesthetics associated with other racial groups, using the example of white people choosing Japanese names, white gays choosing to identify as black women, and white masculine lesbians choosing to identify as black men. The creator then humorously demonstrates this by putting on a baseball cap backwards, implying it's a way to adopt a certain identity.