G'DAY

@steveharvey

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SoundTikTok sound · original sound - steveharvey

Promoted product

Vegemite

VEGEMITE is rich in B Vitamins including B1, B2, B3 and folate to help kick start your day. Open the lid on a world of ways to start with VEGEMITE.

2 videos2 creators

Why it worked

The video leverages the cultural difference in food preferences between Australia and America, using the polarizing taste of Vegemite as a comedic hook. Steve Harvey's genuine reaction and the guest's enthusiasm create relatable and shareable content.

Summary

A woman who recently moved to Chicago from Australia shares her love for Vegemite, a yeast extract spread. Steve Harvey is skeptical and asks if she would try some, leading to a humorous exchange about the product's taste and origin.

Structure

1Introduction of the guest and her move from Australia.
2Guest expresses her love for Vegemite and how it's perceived by Americans.
3Steve Harvey's skepticism and offer to try Vegemite.
4

Original caption

I dont think i like vegemite... #steveharvey #stories #asksteve #standup #comedy #steveharveycomedy

More from @steveharvey

Product placement

Vegemite: It ACTS as a food spread. Removing it would change what happens in the video because it is the central object of discussion and demonstration. steveharvey.com: It merely APPEARS as a watermark. Removing it would not change what happens in the video.

Call to action

so would you to try some?

On-screen text

G'DAY I RECENTLY MOVED TO CHICAGO FROM AUSTRALIA, AND FINDING TO FIT THIS STUFF VEGEMITE, WEED AMERICANS PEANUT BUTTER, AND WORKMATES THINK WEIRD. SO I THOUGHT IF AND TOLD PEOPLE HOW GOOD IT IS, ME SO WOULD YOU TO TRY SOME? IS OR IS IT? BRAND NEW. IT'S BRAND IN THE OKAY, LET ME SEE, JESUS. OKAY. WHAT IS IT'S YEAST EXTRACT. WE GROCERY YEAST OR DRUGSTORE YEAST? YOU MEAN OH YES. VEGEMITE. NEAR TASTES LIKE. NOTHING LIKE PEANUT BUTTER. WE DON'T OPEN CONTAINER UP. LISTEN TO ME. HAVE NO CHICAGO.

Transcript

G'DAY I RECENTLY MOVED TO CHICAGO FROM AUSTRALIA, AND FINDING TO FIT THIS STUFF VEGEMITE, WEED AMERICANS PEANUT BUTTER, AND WORKMATES THINK WEIRD. SO I THOUGHT IF AND TOLD PEOPLE HOW GOOD IT IS, ME SO WOULD YOU TO TRY SOME? IS OR IS IT? BRAND NEW. IT'S BRAND IN THE OKAY, LET ME SEE, JESUS. OKAY. WHAT IS IT'S YEAST EXTRACT. WE GROCERY YEAST OR DRUGSTORE YEAST? YOU MEAN OH YES. VEGEMITE. NEAR TASTES LIKE. NOTHING LIKE PEANUT BUTTER. WE DON'T OPEN CONTAINER UP. LISTEN TO ME. HAVE NO CHICAGO.