This is my 20-minute Kung Pao beef noodles.

@taste.com.au

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Promoted product

Coles Simply Frozen Peas

Why it worked

The video succeeds by pairing a high-utility, time-saving recipe with a clear, relatable problem (needing a quick dinner) and integrating the branded ingredient naturally into the cooking process.

Summary

A creator demonstrates a quick 20-minute recipe for Kung Pao beef noodles, featuring Coles Simply Frozen Peas as a key ingredient. The video concludes with a call to action to search for the full recipe online.

Structure

1Introduction of the 20-minute meal
2Preparation of the sauce
3Cooking the beef and aromatics
4Adding Coles Simply Frozen Peas
5Final assembly and plating
6

Original caption

Get dinner on the table in 20 minutes! Get the recipe at the link in bio or Google ‘Taste Kung pao beef noodles’. Brought to you by @Coles #TasteSavvyKitchen #fakeaway #easydinner #quickdinner #stirfry

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Product placement

(a) Coles Simply Frozen Peas: ACTS — the creator explicitly adds them to the pan and describes their role in the dish. Removing them would change the recipe and the video's content. (b) Fisher & Paykel: APPEARS — the brand logo is visible on the stovetop/range hood throughout the video. Removing it would not change the video.

Call to action

For the recipe, google 'Taste Kung Pao beef noodles'.

On-screen text

This is my 20-minute Kung Pao beef noodles. Soy sauce, hoisin and vinegar bring this salty, sweet tang to the dish. These noodles are as easy as frying off some mince, then throwing in garlic, capsicum, chilli and Coles Simply Frozen Peas for a pop of sweetness, colour and texture. Add your sauces, chilli crisp and shallot and all that's left to do is to toss through some cooked silky noodles. And that's dinner done in 20 minutes flat. Easiest stir fry ever! It's quicker than takeaway. So moreish. For the recipe, google 'Taste Kung Pao beef noodles'.

Transcript

This is my 20-minute Kung Pao beef noodles. Soy sauce, hoisin and vinegar bring this salty, sweet tang to the dish. These noodles are as easy as frying off some mince, then throwing in garlic, capsicum, chilli and Coles Simply Frozen Peas for a pop of sweetness, colour and texture. Add your sauces, chilli crisp and shallot and all that's left to do is to toss through some cooked silky noodles. And that's dinner done in 20 minutes flat. Easiest stir fry ever! It's quicker than takeaway. So moreish. For the recipe, google 'Taste Kung Pao beef noodles'.