she was dating him in secret. this is why.

@primevideouk

6.4M followers · usually 41.4K views a post

Views

3.0M

Likes

105.3K

Comments

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SoundTikTok sound · original sound - primevideouk

View velocity

+2.6M views over 9.2d · ~279.7K/day · 9 observations

Promoted product

Gucci

11 videos10 creators

Why it worked

The video uses a humorous contrast between high-fashion and casual style, with a relatable dialogue about personal taste, to create an engaging clip. The inclusion of recognizable actors and a popular show context also likely contributed to its reach.

Summary

A woman gives a man a Gucci shirt as a present, but he is unimpressed with its style, stating that "Geology rocks" is more his aesthetic. The scene is a clip from the show 90210, presented by Prime Video.

Structure

1Couple kissing in a bathroom stall.
2Man is surprised by a gift.
3Woman reveals a Gucci shirt.
4Man expresses disappointment with the shirt's style.
5

Original caption

not the Gucci vs "geology rocks" debate 😭 @Prime Video Rewind #90210 #NaomiClark #MaxMiller #AnnaLynneMcCord #JoshZuckerman

More from @primevideouk

Product placement

Gucci: ACTS - is mentioned as the brand of a shirt, implying it is a desirable, high-end item. Removing this mention would change the context of the conversation about the shirt's value. It is promotional. Prime Video: APPEARS - is the creator's name and handle, and the context of the video is a clip from a show available on Prime Video. Removing it would not change what happens in the video, but it would remove attribution. 90210: APPEARS - is a hashtag indicating the show the clip is from. Removing it would not change what happens in the video. Naomi Clark: APPEARS - is a character name from the show. Removing it would not change what happens in the video. Max Miller: APPEARS - is a character name from the show. Removing it would not change what happens in the video. AnnaLynne McCord: APPEARS - is an actor's name from the show. Removing it would not change what happens in the video. Josh Zuckerman: APPEARS - is an actor's name from the show. Removing it would not change what happens in the video. Barneys New York: APPEARS - is a logo on the shopping bag. Removing it would not change what happens in the video. Geology Rocks: APPEARS - is text on the shirt. Removing it would not change what happens in the video.

On-screen text

she was dating him in secret. this is why. Anyone in there? It's occupied! TREVOR DONOVAN Oh. I got you a present. LORI LOUGHIN Oh... come on. Oh. A shirt! Wow! That's nice. It's not nice, it's Gucci. It's amazing, but it's... not exactly my style. No offense, but your style sucks. "Geology rocks"? Honey, I don't think so.

Transcript

Anyone in there? It's occupied! TREVOR DONOVAN Oh. I got you a present. LORI LOUGHIN Oh... come on. Oh. A shirt! Wow! That's nice. It's not nice, it's Gucci. It's amazing, but it's... not exactly my style. No offense, but your style sucks. "Geology rocks"? Honey, I don't think so.