Finishing powder for glowy makeup

@skylerreneee

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SoundTikTok sound · original sound - skylerreneee

Promoted product

COVERGIRL SKIN ENHANCER

Face and eye makeup, lipstick, makeup tools and pro tips. Check out our COVERGIRL Collections including TruBlend, Outlast, Blast and more.

2 videos2 creators

Why it worked

The video effectively addresses a common makeup concern (losing glow when setting the face) and presents a specific product as the solution. The creator's demonstration and explanation of how the powder maintains glow while controlling shine are compelling.

Summary

The creator demonstrates the COVERGIRL Skin Enhancer baked luminous finishing powder, explaining how it controls shine and blurs the skin without removing its natural glow. She applies it to specific areas of her face, highlighting the difference between the powdered and unpowdered sides.

Structure

1Introduction to the problem of powders removing glow
2Introducing the COVERGIRL Skin Enhancer
3Explaining the product's formula and benefits

Original caption

If you like glowy makeup you NEED to try this @COVERGIRL finishing powder #Covergirlpartner #CoverGirl #easybreezybeautiful

More from @skylerreneee

Product placement

COVERGIRL SKIN ENHANCER: Acts - it is a finishing powder that the creator applies to her face to control shine while maintaining a glowy look. Removing it would change the outcome of the makeup application shown. COVERGIRL: Appears - it is the brand name on the product being used. Removing it would not change what happens in the video.

On-screen text

Finishing powder for glowy makeup

Transcript

If you love glowy makeup but find whenever you powder your face it takes away all of your glow, let me put you on to one of my favorite powders for glowy makeup. This is the Covergirl Skin Enhancer baked luminous finishing powder. I like to go in with this as a last step of my makeup routine. I'm going in with the shade sugar cookie. And the reason that this will not take away your glow is because it's baked with light reflecting pigments. So even though this powder will control the shine and blur out your skin, it's also adding a really beautiful radiance to your skin. It's going to reflect the light and it's not going to take away your glow. I literally just put this anywhere that I want to control the shine so I don't look greasy or anywhere I just want a little extra blur to my skin. Like, as you can see, this side of my face still has the same amount of glow and radiance to my skin. It just looks more blurred and perfected. And then this side is with the powder versus without the powder. As you can see, this side of my face still has the same amount of glow and radiance to my skin. It just looks more blurred and perfected. I literally just put this anywhere that I want to control the shine so I don't look greasy or anywhere I just want a little extra blur to my skin. Like, you can tell the quality of this Covergirl powder is giving high-end but it has such a great price point. Let me know if you try it.