"Drive to Monza" event with PUMA and Scuderia Ferrari

@hypebeast

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Promoted product

PUMA and Scuderia Ferrari event

Thirty years goes fast when you’re always going the extra mile. This limited-edition PUMA for SCUDERIA FERRARI HP collection marks the anniversary of Michael Schumacher's first season in red. Seven stars run through the Replica tee and shirt – one for each World Championship – and his signature laurel wreath decorates the cap. But this drop isn’t just a tribute to what Schumacher won. It's a tribute to how. Worn by Lewis Hamilton and Charles Leclerc on the grid and the streets, it brings a bit of '96 drive to Monza.

Why it worked

The video leverages the high-profile association between PUMA and Scuderia Ferrari, combined with the excitement of a Formula 1 event, to create visually engaging content that appeals to fans of both brands and motorsport.

Summary

This video showcases the "Drive to Monza" event, a collaboration between PUMA and Scuderia Ferrari, held in front of a grand cathedral. It features fans interacting with drivers, displays of Formula 1 cars, and people enjoying the event atmosphere.

Structure

1Event introduction with PUMA and Scuderia Ferrari branding
2Fans interacting with drivers and drivers signing autographs
3

Original caption

Hypebeast gets an exclusive look at the PUMA and Peroni "Drive to Monza" spectacle at Palazzo Reale

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Product placement

PUMA: ACTS - visible on clothing and shoes, likely involved in the event's fashion/apparel. Removing it would change the visual branding. Scuderia Ferrari: ACTS - visible on clothing, cars, and branding, the core subject of the event. Removing it would change the event's identity. Peroni: ACTS - visible on banners and bottles, associated with the event's branding and likely served at the event. Removing it would change the event's visual branding. Ray-Ban: APPEARS - visible on a banner, likely a sponsor. Removing it would not change the event's core narrative but would remove sponsor branding. HP: ACTS - visible on clothing and cars, likely a sponsor or partner. Removing it would change the visual branding. IBM: ACTS - visible on clothing and cars, likely a sponsor or partner. Removing it would change the visual branding. Shell: ACTS - visible on clothing and cars, likely a sponsor or partner. Removing it would change the visual branding. UniCredit: ACTS - visible on clothing and cars, likely a sponsor or partner. Removing it would change the visual branding. CEVA Logistics: ACTS - visible on clothing and cars, likely a sponsor or partner. Removing it would change the visual branding. Bingx: ACTS - visible on clothing and cars, likely a sponsor or partner. Removing it would change the visual branding. Richard Mille: ACTS - visible on clothing and cars, likely a sponsor or partner. Removing it would change the visual branding. Pioneer DJ: ACTS - visible on DJ equipment, used for music at the event. Removing it would change the visual of the DJ setup. none