me (27) and my bf (32) text messages about my new jellycat i just acquired

@therealtarnanlamb

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SoundTikTok sound · Cane Canela Cha Cha

Promoted product

Jellycat

Jellycat offers a variety of stuffed animals and plush toys, including themed collections and character designs.

21 videos13 creators

Why it worked

The post leverages a relatable and endearing text message conversation format to showcase a desirable product. The emotional reactions and the narrative of 'fate' in acquiring the toy create a strong connection with the audience, making the product feel special and aspirational.

Summary

The creator shares a text message conversation with their boyfriend about a new Jellycat plush toy they acquired. The conversation highlights the unique "woodland floor" concept of the toy and expresses strong affection for it, culminating in the boyfriend's enthusiastic reaction and the creator sharing a link to purchase the item.

Structure

1Introduction of the Jellycat and the creator's excitement
2Text message exchange detailing the acquisition and the toy's concept
3Boyfriend's surprised and delighted reaction to the toy

Original caption

Mulshi you are everything to me

More from @therealtarnanlamb

Product placement

Jellycat: ACTS - it is the central object of desire and discussion in the text messages, and its appearance is the entire point of the post. Removing it would change what happens in the video. jellycat.com: APPEARS - it is a URL that appears on screen, but it is not operated or directly interacted with. Removing it would not change what happens in the video.

On-screen text

me (27) and my bf (32) text messages about my new jellycat i just acquired and you just simply won't believe this jellycat i got we were in this village lacock. no one there, only like three shops. one of the shops had this jellycat and it was the last one left and i just simply love it it's not even a thing. it's more of a concept. it's called "a woodland floor" aka just something you'd find on the woodland floor 😭😂😭 so now you must feast ur eyes DRUMROLL PLEASE it's not even a thing. it's more of a concept. it's called "a woodland floor" aka just something you'd find on the woodland floor Hahaha what Show me now IMAGINE a little bit you'd find on the forest floor and it's name is Mulshi Amuseables Mulshi Woodland Floor Buy Amuseables Mulshi Woodland Floor online from the Official Jellycat store. Shop authentic Jel... @ jellycat.com https://jellycat.com/amuseables-mulshi-woodland-floor/ FUCKING STOP IT RIGHT NOW Oh my fucking god His smile I love you sm for your reaction Why am i emotional OF THEM Holy shit i love him so much Bahahahahahaha It was meant for you Like truly this Mulshi was waiting for tatis to find him Mulshi He was waiting for you dead ass felt like fate Patiently For u For u Wow thank you for appreciating No this is so cute it's not even a thing. it's more of a concept. it's called "a woodland floor" aka just something you'd find on the woodland floor 😂😂😂 This is adorable Something you'd find on the woodland floor 🥺 The owner of the store in her british accent goes No I'm not ok You made my morning Voice message (0:21) A chestnut innit 🤣 Bahahahahahah