Why it worked
The video leverages the 'deal' psychology by showing tangible savings on popular collectible items, making the platform's value proposition immediately clear and relatable to collectors.
Summary
The creator showcases two Pop Mart blindbox sets and compares their original retail prices to the significantly lower prices they paid for them on the Whatnot app. The video concludes with a call to action to shop on Whatnot for deals.
Structure
- 1Introduction of blindbox sets
- 2Comparison of retail vs Whatnot pricing for first set
- 3Comparison of retail vs Whatnot pricing for second set
- 4Final call to action
Product placement
(a) Whatnot: ACTS — the creator shows blindbox sets and compares their retail prices to the prices they paid on the Whatnot app, explicitly stating "Shop Whatnot For the Best Deals !!!". Removing this would change the video as it is the platform being promoted for its pricing. (b) Pop Mart: APPEARS — the brand logo is visible on the blindbox packaging. Removing this would not change the video as the focus is on the platform used to purchase them.
Call to action
Shop Whatnot For the Best Deals !!!
On-screen text
Whatnot Haul Blindbox Sets
Retail price: $180
Whatnot price: $95
Retail price: $180
Whatnot price: $105
Shop Whatnot For the Best Deals !!!