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1.6KSilent UGCOther hookCreator Economy
Hook
Whatnot Haul Blindboxes & Popbeans
@jessliguez
3.5K followers · usually 498 views a post
Views
778.5K
Likes
458
Comments
34
Shares
18
Promoted product
Whatnot
Why it worked
The video leverages the 'haul' format to provide social proof of deals, using clear price comparisons to incentivize viewers to use the Whatnot platform.
Summary
The creator showcases a haul of blind boxes and Pop Mart figures purchased through the Whatnot platform. They highlight the significant savings compared to retail prices and provide the seller's information.
Structure
- 1Opening the package of blind boxes
- 2Displaying individual blind box products
- 3Comparing retail prices to Whatnot prices
- 4Showing the Popbeans figures
- 5Providing seller information and a final CTA
Product placement
(a) Whatnot: ACTS — the creator demonstrates purchasing blind boxes and Pop Mart figures through this platform, explicitly comparing retail prices to the prices obtained on Whatnot, and provides a direct CTA to shop there. Removing it would change the video's purpose as a haul/deal showcase. (b) Pop Mart: APPEARS — the brand logo is visible on the packaging of the blind boxes. Removing it would not change the video's focus on the Whatnot deals.
Call to action
Shop Whatnot for The Best Deals!!!
Original caption
@Whatnot #whatnot #haul #whatnothaul #collector @s_lulu is who I got all these amazing deals from !#CapCut
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