Whatnot Haul

The video uses a popular 'haul' format to provide social proof of the app's value proposition, specifically highlighting price savings and the excitement of receiving extra items from sellers.

The creator unboxes a package of collectible figurines purchased through the Whatnot app. They highlight the savings compared to retail prices and showcase additional freebies included by the seller.

(a) Whatnot ACTS: the creator demonstrates purchasing items through the app, shows the package received from a seller on the platform, and explicitly compares retail prices to the prices paid on Whatnot. Removing the app name would change the video from a promotional haul to a generic unboxing. (b) Pop Mart APPEARS: the brand logo is visible on the packaging of the figurines, but the video is focused on the Whatnot shopping experience.