what was your last "is it normal if..." search?

The video leverages a highly relatable, slightly vulnerable human behavior—using search engines to check if personal quirks are normal—to drive high-volume, low-friction engagement in the comments.

The official Google Search account asks viewers to share their recent "is it normal if..." search queries in the comments. It encourages engagement by highlighting the common human experience of using search to validate personal curiosities.

Google Search (a) it ACTS — the video is posted by the official Google Search account and uses the brand's core utility (search queries) as the central premise of the content. Removing the brand would change the video's identity as it is a direct engagement campaign from the product itself.

drop yours below