What have you been searching?

@googlesearch

327.0K followers · usually 8.0K views a post

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SoundTikTok sound · original sound - googlesearch

Promoted product

Google Search

Why it worked

The video uses a relatable, curiosity-driven street interview format to naturally integrate the Google Search interface as a central character in the interaction.

Summary

A street interviewer asks pedestrians what they have been searching for on Google. The video features a guest who reveals they were searching for themselves.

Structure

1Interviewer asks a passerby about their search history
2Passerby reveals they searched for a specific name
3The person searched for appears in the video
4Branded sign-off

Product placement

Google Search (a) acts: the interface is operated to show search results for 'what is chanty beluga'. Removing it would change the entire premise of the video as it is the tool being demonstrated.