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35.5Talking HeadProblem Callout hookHealth
Hook
THE WORST SIDE EFFECT OF MJ
@amyonmj
26.4K followers · usually 490 views a post
Views
17.4K
Likes
197
Comments
35
Shares
3
Why it worked
The video uses a common TikTok trend of creating a narrative arc with a surprising reveal. The initial "worst side effect" hook creates curiosity, which is then resolved by revealing the positive outcome of significant weight loss.
Summary
The video shows a woman's transformation journey, highlighting her weight loss of 130 pounds. It begins by showing her in various outfits and settings, with text overlaying "The Worst Side Effect of MJ," implying a negative consequence of taking a medication. The video then transitions to show her in athletic wear, with text stating "Losing 130 Pounds," revealing that "MJ" refers to a weight loss journey and not a negative side effect.
Structure
- 1Introduction with text "The Worst Side Effect of MJ"
- 2Showcasing different outfits and body types
- 3Transition to athletic wear with text "Losing 130 Pounds"
- 4Creator's close-up with a determined expression
- 5Final shot of the creator looking confident
Product placement
MJ: This is a medication that the creator is taking. It acts as a weight loss drug. Removing it would change the topic of the video. It is not clear if MJ is a brand name or a generic term for a medication.
On-screen text
THE WORST SIDE EFFECT OF MJ
LOSING 130 POUNDS
amy_on_wj
Original caption
#fyp
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