ad Brands, please take not! THIS is what a lightweight moisturiser should feel like.

@james_s_welsh

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SoundTikTok sound · original sound - james_s_welsh

Promoted product

ONGREDIENTS Skin Barrier Calming Lotion

Product Features: Immediate Soothing: Our Centella Asiatica face lotion provides immediate relief with the calming effects of Centella Asiatica extract, ideal for sensitive skin and extremely dry skin. NB P-COMPLEX: This facial lotion is fortified with NB P-COMPLEX, promoting skin barrier care for healthier, more resi

Why it worked

The video effectively uses a direct, side-by-side comparison to visually demonstrate the product's key benefit (lightweight hydration) against a common consumer frustration (misleading "lightweight" claims). The creator's personal experience and clear explanation of the product's properties make it relatable and trustworthy.

Summary

The creator demonstrates the difference between a "lightweight" moisturizer that is actually thick and greasy, and the "ONGREDIENTS Skin Barrier Calming Lotion" which is truly lightweight and hydrating. They apply the latter to one side of their face, highlighting its watery texture, soothing properties, and ability to create a dewy base for makeup without feeling greasy.

Structure

1Introduction of the problem with "lightweight" moisturizers
2Demonstration of a thick, greasy moisturizer
3

Original caption

ad Brands, please take not! THIS is what a lightweight moisturiser should feel like. Milky, hydrating and comfortable, with no thick or greasy layer getting in the way! Now available from the ONGREDIENTS UK TikTok Shop. @ongredients UK #ONGREDIENTS #KBeauty #LightweightMoisturiser #SkinBarrier

More from @james_s_welsh

Product placement

ONGREDIENTS Skin Barrier Calming Lotion: ACTS - it is applied to the skin and its properties (lightweight, hydrating, non-greasy, soothing) are described. Removing it would change what happens in the video. ONGREDIENTS UK: APPEARS - it is a watermark/shop name. Removing it would not change what happens in the video.

Call to action

Click the basket and try it for yourself.

On-screen text

Commission paid

Transcript

ad Brands, please take not! THIS is what a lightweight moisturiser should feel like. Milky, hydrating and comfortable, with no thick or greasy layer getting in the way! Now available from the ONGREDIENTS UK TikTok Shop. @ongredients UK #ONGREDIENTS #KBeauty #LightweightMoisturiser #SkinBarrier I am honestly just starting to get sick of this now. When a moisturiser calls itself lightweight, then it should be lightweight. Let me show you what I mean. On this side I'm gonna apply a what will remain unnamed lightweight moisturiser. On this side I'm gonna apply Ongredients Skin Barrier Calming Lotion. The unnamed lightweight moisturiser is very thick, very greasy. It's gonna take ages to rub in. That is not lightweight. That's crazy that that's called lightweight. Really not ideal for this warmer weather when my skin is feeling extra greasy. Now, on this side is Ongredients. I'm applying it like this, just to show you how watery that is. The Skin Barrier Calming Lotion is super lightweight, almost like a watery milk. Redesigned to help support a healthier skin barrier. You can just go from my beard with centella to help soothe and calm redness. We have ceramides, 12 peptides, multiple forms of hyaluronic acid for super long-lasting hydration that you can actually feel in your skin. It takes seconds to rub in and you can see it's not greasy, not greasy. And look how well it lays underneath makeup. It's like the perfect base for really natural looking makeup with a dewy finish underneath. Look how that shines just shines through. No greasiness. Dewy goodness. Do we understand? This is a lightweight moisturiser. This is not Ongredients have just launched on UK TikTok Shop. So click the basket and try it for yourself. Honestly, you're gonna love it. This is a lightweight moisturiser. This is not Ongredients have just launched on UK TikTok Shop. So click the basket and try it for yourself. Honestly, you're gonna love it.