POV: Watching Tate McRae doing her skincare routine

@james_s_welsh

395.3K followers · usually 29.8K views a post

Views

2.6M

Likes

161.6K

Comments

722

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1.6K

SoundTikTok sound · original sound - funny_sound_effects_

Promoted product

Neutrogena

For healthy and beautiful skin, find the best products for your skin type from the Dermatologist-recommended skin care brand, Neutrogena®.

2 videos2 creators

Why it worked

The video likely worked by tapping into the popularity of Tate McRae and the relatable nature of a skincare routine. The creator's mimicry and the use of popular Neutrogena products would resonate with viewers interested in beauty and celebrity routines.

Summary

The creator demonstrates a skincare routine, mimicking Tate McRae's. He uses makeup remover wipes and then applies a serum and moisturizer, showing the application process for each product.

Structure

1Opens makeup wipes
2Removes makeup with wipes
3Applies serum
4Applies eye cream/patches

Original caption

She LOVES her Neutrogena products! #skincare #skincaretips

More from @james_s_welsh

Product placement

Neutrogena products ACTS - used for skincare routine, removing makeup, and moisturizing. Removing it would change the video's focus on skincare. Neutrogena is a brand of skincare products.