The video likely worked by tapping into the popularity of Tate McRae and the relatable nature of a skincare routine. The creator's mimicry and the use of popular Neutrogena products would resonate with viewers interested in beauty and celebrity routines.
Summary
The creator demonstrates a skincare routine, mimicking Tate McRae's. He uses makeup remover wipes and then applies a serum and moisturizer, showing the application process for each product.
Structure
1Opens makeup wipes
2Removes makeup with wipes
3Applies serum
4Applies eye cream/patches
Original caption
She LOVES her Neutrogena products! #skincare #skincaretips
More from @james_s_welsh
More breakout videos from this creator.
5
Applies moisturizer
Product placement
Neutrogena products ACTS - used for skincare routine, removing makeup, and moisturizing. Removing it would change the video's focus on skincare. Neutrogena is a brand of skincare products.
On-screen text
POV:
Watching Tate McRae doing
her skincare routine