Why it worked
The video leverages the popular 'everything shower' trend, providing high-value, satisfying visual demonstrations of a comprehensive self-care routine that viewers can easily replicate.
Summary
The creator demonstrates a lengthy 'everything shower' routine by showcasing a wide variety of hair, body, and skincare products being applied and used in real-time. The video follows a step-by-step process from hair treatment and exfoliation to post-shower skincare and styling.
Structure
- 1Hair treatment and prep
- 2Body exfoliation and cleansing
- 3Post-shower skincare routine
- 4Hair drying and styling
Product placement
indē wild (champi hair oil): ACTS (applied to hair). OUAI (hair detox shampoo): ACTS (applied to hair). AMIKA (bond repair shampoo & conditioner): ACTS (applied to hair). L'OCCITANE (almond shower scrub, almond shower oil): ACTS (applied to body). sundaebody (shower whipped foam): ACTS (applied to body). CeraVe (hydrating cleanser): ACTS (applied to body). Kiehl's (crème de corps body cream): ACTS (applied to body). haruharu wonder (black rice probiotics barrier essence): ACTS (applied to face). Clinique (moisture surge overnight mask): ACTS (applied to face). Kérastase (symbiose anti dandruff night serum): ACTS (applied to hair). Olaplex (volumizing blow dry mist): ACTS (applied to hair). Dyson (hair dryer and airwrap): ACTS (used to style hair).
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