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86.3Silent UGCOther hookLifestyle
Hook
what I made for dinner tonight
@thefitfeast
151.4K followers · usually 4.6K views a post
Views
391.5K
Likes
21.3K
Comments
46
Shares
1.7K
Promoted product
Substack
Why it worked
The video uses high-quality, appetizing food visuals to capture attention, then leverages the viewer's desire for the recipe to drive traffic to the creator's newsletter.
Summary
The creator showcases a prepared meal of Korean short ribs and cucumber salad. The video concludes with a call to action directing viewers to their Substack newsletter for the full recipe.
Structure
- 1Empty bowl shown
- 2Short ribs added to bowl
- 3Rice added to bowl
- 4Cucumber salad added to bowl
- 5Final dish presented
Product placement
Substack: The creator directs viewers to their newsletter on this platform for the full recipe. It ACTS as the destination for the CTA. Removing the mention of Substack would change the call to action.
Call to action
Full recipe on my Substack newsletter - link in bio
On-screen text
what I made for dinner tonight
Original caption
slow cooked Korean short ribs with herby cucumber salad 💚 Sticky, a little spicy, a little sweet and completely fall-apart tender!! Slow roasted in a delicious korean inspired sauce, then served with rice and the freshest herby cucumber salad - I know I say this every time but this might be my favourite one yet 🤌🏼 Full recipe on my Substack newsletter - link in bio 🤍 #shortribs #EasyRecipes #slowcookedribs #dinnerrecipes #healthydinnerideas
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