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190Silent UGCOther hookLifestyle
Hook
what I made for dinner tonight
@thefitfeast
151.4K followers · usually 4.6K views a post
Views
862.5K
Likes
55.5K
Comments
111
Shares
3.9K
Promoted product
Substack
Why it worked
The video uses a highly aesthetic, satisfying 'ASMR-style' food assembly process to capture attention, then leverages that engagement to drive viewers to a newsletter for the recipe.
Summary
The creator demonstrates the assembly of a lemon, ginger, and rosemary chicken broth rice bowl. The video concludes by directing viewers to the creator's Substack for the full recipe.
Structure
- 1Empty bowl shown
- 2Adding rice and broth
- 3Adding chicken and greens
- 4Garnishing with herbs and chili oil
- 5Final bowl presentation
Product placement
Substack (a newsletter and content platform). It ACTS as the destination for the recipe mentioned in the caption. Removing the mention of Substack would change the video's purpose from driving traffic to a specific platform to merely sharing a recipe.
Call to action
Find the full recipe (plus 100+ more) over on my Substack! Link in bio
On-screen text
what I made for dinner tonight
Original caption
lemon, ginger & rosemary chicken broth & rice 🍋💛 welcome to Episode 8 of my Brothy Rice Bowl Series! This one is made with an infused lemon, rosemary, ginger and garlic chicken bone broth that’s simmered low and slow 🙂↔️ It’s nourishing, fragrant and the kind of dinner you’ll want on repeat this winter. Find the full recipe (plus 100+ more) over on my Substack! Link in bio 🔥 happy cooking as always xxx #brothyrice #viralrecipes #EasyRecipes #healthydinnerinspo #healthydinnerideas
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