CURRY HAIR ROUTINE for men

@itsbarbiedelle

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SoundTikTok sound · Veludo Noite

Promoted product

Not Your Mother's Curl Talk Cream

Not Your Mother's makes fun, effective haircare for every hair type. Shop shampoo, conditioner, dry shampoo, curl care and styling essentials.

Why it worked

The video provides a concise and actionable curly hair routine with relatable humor about wedding preparations, making it highly shareable and useful for the target audience.

Summary

This video demonstrates a simple curly hair routine for men, focusing on three key steps: using a curl cream as a base, applying a strong hold gel, and scrunching out the crunch once dry. The creator aims to help her friend Blake achieve defined curls for his upcoming wedding.

Structure

1Introduction of Blake and the wedding context
2Washing and preparing the hair
3Applying curl cream and gel
4Brushing and diffusing the hair

Original caption

Curly hair routine for men because they need to look good on their wedding day too! #menscurls #groomcurls #curly @Not Your Mother's @Zotos Professional

More from @itsbarbiedelle

Product placement

Not Your Mother's Curl Talk Cream: ACTS - used as a base product for styling curly hair. Removing it would change the styling process. Zotos Professional All About Curls High Definition Gel: ACTS - used as a styling product for hold and definition. Removing it would change the styling process.

On-screen text

CURRY HAIR ROUTINE for men my in fiance she's wedding this watch had condition base else that about made not NOT YOUR MOTHER'S. DEFINING CURL TALK CREAM made with for all curl types for all hair types ZOTOS ALL ABOUT CURLS HIGH DEFINITION GEL ULTRA HOLD ULTRA DEFINITION GEL BETA-DEFINITION ULTRA TENUE GEL BETA DÉFINITION ULTRA TENUE free of from he because this away left but is so good Blake his days believe Lily condolences

Transcript

This is my friend Blake. He's getting married in five days and his fiance is terrified that she's going to look back at wedding photos and see this. So, of course, I had him shampoo and condition to get a nice clean base. And I told him if all else fails, he only needs to remember these three things. The verse is that if you think your hair is wet, it's not wet enough. From about the minute and a half, you got out of shower to sitting in this chair, his hair was already drying. So I made sure to let him know he needs a spray bottle. I always feel like all of my friends from Harry Potter when I'm like picking out someone's perfect products. I went in with a Not Your Mother's Curl Talk Cream as a base. The second thing I told him is to use a lot of a strong hold gel. He was a little bit scared the gel was going to make his hair look wet, but just wait till the end. And I gave him a brush because this is going to help his curls look fatter and juicier. Obviously, diffusing is optional, but if he doesn't want to walk around with wet hair all day, I told him to hover diffuse. The third non-negotiable that he has to remember is to scrunch away any crunchiness left behind from the gel, but only when his hair is 100% dry. So it looks so good. Blake, I believe in you. Lily, my condolences.