"As a Woman..."

@joygyamfi

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SoundTikTok sound · original sound - joygyamfi

Promoted product

Joy Gyamfi

Why it worked

The video likely resonated by showcasing a highly successful woman's career trajectory, providing aspirational content and relatable motivation for other women. The use of recognizable brands and achievements makes the narrative compelling and shareable.

Summary

The video highlights the impressive career achievements of Bozoma Saint John-Watson, showcasing her roles at Netflix, Apple Music, iTunes, Pepsi, and her induction into the American Marketing Hall of Fame. The creator uses these examples to inspire women, emphasizing that achieving such success is possible.

Structure

1Introduction of Bozoma Saint John-Watson's career highlights
2Listing her roles at major companies (Netflix, Apple, Pepsi)
3Mentioning her achievements (Billboard award, Hall of Fame)
4Inspiring women with these examples
5

Original caption

Dear Woman, it is possible! @Bozoma Saint John-Watson has shown us that we have so much potential in us as women to accomplish so much. Let’s do this 💪🏾 #ghanatiktok🇬🇭 #motivation #joygyamfi Tiktok, This is not an ad, for educational purposes.

More from @joygyamfi

Product placement

Netflix (company): it ACTS as the place where the person worked as Chief Marketing Officer. Removing it would change the narrative of her career. Apple Music (service): it ACTS as a place where the person worked. Removing it would change the narrative of her career. iTunes (service): it ACTS as a place where the person worked. Removing it would change the narrative of her career. Pepsi (company): it ACTS as a place where the person worked as Head of Music and Entertainment Marketing. Removing it would change the narrative of her career. Beats by Dre (brand): it ACTS as a place where the person worked. Removing it would change the narrative of her career. Beyonce (person): she APPEARS as an example of a performer for whom Super Bowl halftime shows were done. Removing her would not change the narrative of her career. Bruno Mars (person): he APPEARS as an example of a performer for whom Super Bowl halftime shows were done. Removing him would not change the narrative of her career. Billboard (publication): it ACTS as the source that named the person Female Executive of the Year. Removing it would change the narrative of her career. American Marketing Hall of Fame (organization): it ACTS as the place where the person was inducted. Removing it would change the narrative of her career. Joy Gyamfi (person): she ACTS as an example of a woman with potential and a role model. Removing her would change the narrative of the video. Joyalure (brand): it APPEARS as the creator's brand/handle. Removing it would not change the narrative of her career. www.joyalure.com (website): it APPEARS as the creator's website. Removing it would not change the narrative of her career.

On-screen text

"As a Woman..." SEE, THE ONLY TIME I WANT TO BE HEARING AS A WOMAN WATCH THIS. I'M A FAN OF YOURS. UH, YOU ARE A MARKETING GENIUS, BY THE WAY. FOR ANYONE FOR ANYONE NOT FAMILIAR WITH YOUR CAREER PRIOR TO THE REAL HOUSEWIVES OF BEVERLY HILLS. CAN I JUST GO THROUGH SOME THINGS ITS THAT YOU'VE DONE? UH, YOU WERE CHIEF MARKETING OFFICER AT NETFLIX. YOU WERE THE HEAD OF GLOBAL MARKETING AT BEATS BY DRE, APPLE MUSIC AND ITUNES. YOU WERE THE HEAD OF MUSIC AND ENTERTAINMENT MARKETING AT PEPSI, UH, AND THE SUPER BOWL HALFTIME SHOWS. LIKE BEYONCE, BRUNO MARS, ETC. UH, YOU WERE NAMED BILLBOARD'S FEMALE EXECUTIVE OF THE YEAR, AND YOU ARE INDUCTED INTO THE AMERICAN MARKETING HALL OF FAME. COME ON, NOW! COME ON, CLACK IT. SEE WHEN YOU LOG IN ON SOCIAL MEDIA, THESE ARE THE TYPE OF WOMEN THAT YOU NEED TO BE WATCHING. THEIR CONTENT, LIKE EDUCATIONAL CONTENT, HOW THEY DO THAT, HOW THEY ARE MANEUVERING, HOW THEY ARE WINNING AT ENTREPRENEURSHIP, HOW THEY ARE WINNING. DEAR WOMAN, YOU CAN BE ALL THAT. DEAR WOMAN, IT IS POSSIBLE. WOMEN LIKE THIS. AND WOMEN LIKE JOY GYAMFI CLACK IT. I BEG. LET ME PUT MYSLEF IN THERE.

Transcript

SEE, THE ONLY TIME I WANT TO BE HEARING AS A WOMAN WATCH THIS. I'M A FAN OF YOURS. UH, YOU ARE A MARKETING GENIUS, BY THE WAY. FOR ANYONE FOR ANYONE NOT FAMILIAR WITH YOUR CAREER PRIOR TO THE REAL HOUSEWIVES OF BEVERLY HILLS. CAN I JUST GO THROUGH SOME THINGS ITS THAT YOU'VE DONE? UH, YOU WERE CHIEF MARKETING OFFICER AT NETFLIX. YOU WERE THE HEAD OF GLOBAL MARKETING AT BEATS BY DRE, APPLE MUSIC AND ITUNES. YOU WERE THE HEAD OF MUSIC AND ENTERTAINMENT MARKETING AT PEPSI, UH, AND THE SUPER BOWL HALFTIME SHOWS. LIKE BEYONCE, BRUNO MARS, ETC. UH, YOU WERE NAMED BILLBOARD'S FEMALE EXECUTIVE OF THE YEAR, AND YOU ARE INDUCTED INTO THE AMERICAN MARKETING HALL OF FAME. COME ON, NOW! COME ON, CLACK IT. SEE WHEN YOU LOG IN ON SOCIAL MEDIA, THESE ARE THE TYPE OF WOMEN THAT YOU NEED TO BE WATCHING. THEIR CONTENT, LIKE EDUCATIONAL CONTENT, HOW THEY DO THAT, HOW THEY ARE MANEUVERING, HOW THEY ARE WINNING AT ENTREPRENEURSHIP, HOW THEY ARE WINNING. DEAR WOMAN, YOU CAN BE ALL THAT. DEAR WOMAN, IT IS POSSIBLE. WOMEN LIKE THIS. AND WOMEN LIKE JOY GYAMFI CLACK IT. I BEG. LET ME PUT MYSLEF IN THERE.