I saw this cute sea monster lurking around Kuala Lumpur!

@fishmeatdie

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SoundTikTok sound · Everyday/Cute Piano Solo(1512061)

Promoted product

Jo Malone London Sea Salt & Bergamot

Why it worked

The video effectively uses a playful and visually engaging "sea monster" theme to introduce a new fragrance, making it memorable and shareable. It clearly showcases the product, explains its scent profile, and provides practical information about its availability and layering potential, appealing to both existing fans and new customers.

Summary

This video introduces the new Jo Malone London Sea Salt & Bergamot fragrance, highlighting its scent profile and comparing it to their existing Wood Sage & Sea Salt. It showcases the product through various visuals and describes its notes, suggesting layering options and announcing its availability in stores.

Structure

1Introduction with a sea monster mascot and the new perfume
2Showcasing the Jo Malone London Sea Salt & Bergamot bottle
3Describing the scent notes and comparing it to Wood Sage & Sea Salt
4Demonstrating the scent and suggesting layering

Original caption

let’s go to the beach 🏖️ 🍊🪵 @Jo Malone London Discover the new Sea Salt & Bergamot today at all Jo Malone London boutiques and their upcoming roadshows at: • 1 Utama, Petaling Jaya 7-20 Sept • Gurney Plaza, Penang 21-27 Sept • Mid Valley Southkey, Johor 28-4 October • Suria KLCC, Kuala Lumpur 29-4 October #SeaSalt #MYJomalonelondon

More from @fishmeatdie

Product placement

Jo Malone London (brand): Appears as a logo on perfume bottles, boxes, and store signage. Removing it would not change the video's content. Jo Malone London Sea Salt & Bergamot (product): Acts as the central subject of the video, being showcased, described, and demonstrated. Removing it would fundamentally change the video's purpose. Jo Malone London Wood Sage & Sea Salt (product): Appears on a bottle as a comparison point. Removing it would slightly alter the context of the new product's introduction. Jo Malone London Lime Basil & Mandarin (product): Appears on a bottle as a layering suggestion. Removing it would slightly alter the layering suggestion.

Call to action

Discover the new Sea Salt & Bergamot today at all Jo Malone London boutiques and their upcoming roadshows at: • 1 Utama, Petaling Jaya 7-20 Sept • Gurney Plaza, Penang 21-27 Sept • Mid Valley Southkey, Johor 28-4 October • Suria KLCC, Kuala Lumpur 29-4 October

On-screen text

I saw this cute sea monster lurking around Kuala Lumpur! Let's check out the new Jo Malone London Sea Salt & Bergamot Inspired by the Celtic Sea Kind of like a continuation from their best-selling Wood Sage & Sea Salt fragrance But what's the difference? Both of them contain notes of sea salt JO MALONE LONDON Sea Salt & Bergamot Cologne RM360 • RM540 • RM690 JO MALONE LONDON Sea Salt & Bergamot Cologne Top note: Bergamot Heart note: Sea Salt Base note: Driftwood The Sea Salt still peeks through and smells familiar The dry down with driftwood at the base adds light woodiness to the scent To me it smells like a plate of citrus fruits while you're by the beach Great on its own but smells even more complex when layered! JO MALONE LONDON Sea Salt & Bergamot Cologne Sea Salt & Bergamot is now available in all Jo Malone London boutiques! Try me Sea Salt & Bergamot is now available in all Jo Malone London boutiques!

Transcript

I saw this cute sea monster lurking around Kuala Lumpur! And the other day I saw this super cute sea monster in Kuala Lumpur! And it's actually the mascot for the new Jo Malone London Sea Salt & Bergamot. Inspired by the Celtic Sea It's kind of like a continuation from their best-selling Wood Sage & Sea Salt fragrance. But what's the difference? Both of them contain notes of sea salt And the best-selling Wood Sage & Sea Salt as well as the brand new Sea Salt & Bergamot are both sea salt fresh scents. So I think one of the main differences is that this new fragrance actually has top notes of bergamot which makes it smell sparkly, citrusy and refreshing. When you get past the top note of bergamot, it actually features sea salt which gives that crunchy nature. And the base note of this fragrance is actually driftwood. It adds a little bit of woodiness to the fragrance. To me it smells like a plate of citrus fruits while you're by the beach. Great on its own but smells even more complex when layered! So like me and you love to layer your fragrances and you love to smell super citrusy, I recommend layering it with Lime Basil & Mandarin. But of course, you can create your own combinations to layer yourself. And if you want to smell the new Sea Salt & Bergamot, it is now available in all Jo Malone London boutiques! Sea Salt & Bergamot is now available in all Jo Malone London boutiques! Sea Salt & Bergamot is now available in all Jo Malone London boutiques! Sea Salt & Bergamot is now available in all Jo Malone London boutiques!