How I maintain my coloured hair?

@fishmeatdie

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SoundTikTok sound · original sound - Eros ✨ THE KLCC BOY

Promoted product

L'Oréal Professionnel iNOA

Discover the luxurious hair color solution with no-ammonia, powered by oil, by L'Oréal Professionnel. The professional choice for vibrant and nourished hair.

Why it worked

The video effectively uses a soft-sell approach by integrating the product promotion into a personal hair care routine and showcasing inspiration from a professional hair show, making the product seem aspirational and effective.

Summary

The creator shares their secret to maintaining colored hair, which is L'Oréal Professionnel's iNOA ammonia-free permanent hair color system. They were inspired by looks from a L'Oréal Professionnel hair show and highlight the product's oil-based formula for vibrant and shiny results.

Structure

1Introduction to maintaining colored hair
2Revealing L'Oréal Professionnel iNOA as the secret
3Highlighting the ammonia-free and oil-based formula
4Inspiration from a L'Oréal Professionnel hair show

Original caption

My secret: the tried & tested iNOA from @L’Oréal Professionnel! The ammonia-free 60% oil based formula never fails me ❤️ #LorealProMY #LPxKLFW #iNOAFutureOfHairColor #iNOAMaisonOfPro #AskForiNOA

More from @fishmeatdie

Product placement

L'Oréal Professionnel iNOA: acts - it is a permanent hair colour system that is ammonia-free and oil-based, used to colour hair. Removing it would change the video's topic and purpose. L'Oréal Professionnel: appears - it is the brand name associated with the iNOA product, seen on packaging and backdrops. Removing it would not change what happens in the video.

On-screen text

How I maintain my coloured hair? It's definitely iNOA's ammonia-free permanent hair colour system! Powered by a patented Oil Delivery System featuring a 60% oil-based formula. So inspired by the looks I saw at the L'Oréal Professionnel iNOA Maison Of Pro Hair Show at KL Fashion Week Beautiful true-to-tone colour results My tried and tested secret for years!

Transcript

How I maintain my coloured hair? It's definitely iNOA's ammonia-free permanent hair colour system! It's definitely iNOA's ammonia-free permanent hair colour system! Powered by a patented Oil Delivery System featuring a 60% oil-based formula. So inspired by the looks I saw at the L'Oréal Professionnel iNOA Maison Of Pro Hair Show at KL Fashion Week Beautiful true-to-tone colour results My tried and tested secret for years!