Why it worked
The video likely worked due to its aesthetic appeal, showcasing a desirable makeup product and application technique in a visually pleasing way, appealing to users interested in beauty and quick makeup routines.
Product placement
pocket pearl (a makeup product that adds shimmer to the face) ACTS - it is applied to the face, and removing it would change the video; gemini (a makeup tool used for applying makeup) ACTS - it is used to apply makeup, and removing it would change the video; rhode skin (a skincare brand) APPEARS - it is the creator's brand, and removing it would not change what happens in the video.