rhode <3 alexandra

@rhode

2.4M followers · usually 29.8K views a post

Views

984.7K

Likes

151.1K

Comments

254

Shares

3.5K

SoundTikTok sound · Beauty Melodic Deep House

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

41 videos33 creators

Why it worked

The video combines aspirational lifestyle content with subtle product placement, creating an aesthetic that appeals to a target audience interested in luxury and beauty. The scenic backdrops and elegant event setting enhance the perceived value of the featured product.

Summary

The video showcases a glamorous evening event in Monaco, featuring a beautifully set dinner table overlooking the sea. It highlights elements of the event, including a woman applying lip balm, artistic table settings with custom drawings, and scenic views, culminating in a yacht at sunset.

Structure

1Close-up of Rhode lip balm and a sparkly bow bag
2Woman applying lip balm
3Scenic views of Monaco and the coastline

Original caption

a charming evening 🖤🔒 inside our dinner in @Alexandra Leclerc’s hometown of monaco, celebrating our exclusive collaboration.

More from @rhode

Product placement

rhode: ACTS - it is a lip balm that the creator applies to her lips. Removing it would change the video. Alexandra Leclerc: APPEARS - it is a person's name, not a product. Removing it would not change the video.