There is an art to being an LA piece of sh*t.

@bonsanemera

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Waymoseen in 4 videos →https://waymo.com/ ↗

Why it worked

The video uses high-energy, relatable satire that taps into cultural tropes about Los Angeles, making the product placement feel like a natural part of the lifestyle being mocked.

Summary

The creator provides a satirical guide on how to act like a stereotypical LA resident, including visiting specific trendy spots and using a Waymo to get around. The video uses humor to highlight the absurdity of LA culture while seamlessly integrating the Waymo service as a convenient transportation option.

Structure

1Introduction to the LA persona
2Arrival and In-N-Out ritual
3The expensive matcha and Erewhon experience
4Using Waymo to avoid LA traffic
5Visiting tech friends in Venice
6Final photo op and conclusion

Product placement

Original caption

I didn’t drink enough green juice..take me back to LA, New York is cold again 🤳☀️🏝️ #losangeles #lapos

More from @bonsanemera

Their other posts in the index, biggest breakout first.

Waymo is mentioned and shown as the preferred way to navigate LA traffic.

On-screen text

HOW TO BE LA PIECE OF SH*T There is an art so if you're visiting soon, listen up. First, before the plane even lands, take a before pic. Eating is actually optional in LA and you are about to be skinny. The second you land in the hellhole that is LAX, you're going straight to IN-N-OUT BURGER Double-double, animal style, no shake. This is your last real meal because when you wake up tomorrow, you are waiting in line for an hour for the most expensive matcha cream top you can find. And yes, it's Wednesday at 10:00 AM, but we're in LA. Nobody really has a job. You'll still be hungry, so head over to your favorite small business, EREWHON Hailey Bieber smoothie, gluten-free mac and cheese, and general tso chicken. Only $340. What are you poor or something? Then hop in a Waymo. Driving in this city is for animals. You're headed to visit your friends who work in tech. And yes, their office is literally a beachside mansion in Venice and they order Good Kitchen for you, obviously. The second it hits 65 degrees and it's practically freezing, you'll hoodie up and head to Venice for the sunset. But let's be honest, you're here for the G7X pic and you got it. You can throw away that Dave's chicken now. Congrats, you are officially an LA piece of sh*t. Wear it as a badge of honor.

Transcript

There is an art to being an LA piece of sh*t. So if you're visiting soon, listen up. First, before the plane even lands, take a before pic. Eating is actually optional in LA and you are about to be skinny. The second you land in the hellhole that is LAX, you're going straight to In-N-Out. Double-double, animal style, no shake. This is your last real meal because when you wake up tomorrow, you are waiting in line for an hour for the most expensive matcha cream top you can find. And yes, it's Wednesday at 10:00 AM, but we're in LA. Nobody really has a job. You'll still be hungry, so head over to your favorite small business, Erewhon. Hailey Bieber smoothie, gluten-free mac and cheese, and general tso chicken. Only $340. What are you poor or something? Then hop in a Waymo. Driving in this city is for animals. You're headed to visit your friends who work in tech. And yes, their office is literally a beachside mansion in Venice and they order Good Kitchen for you, obviously. The second it hits 65 degrees and it's practically freezing, you'll hoodie up and head to Venice for the sunset. But let's be honest, you're here for the G7X pic and you got it. You can throw away that Dave's chicken now. Congrats, you are officially an LA piece of sh*t. Wear it as a badge of honor.