Hook
Nike delivers innovative products, experiences and services to inspire athletes.
More breakout videos from this creator.
Excuse me. Sir? Can I help you? Hey, I'm looking for the Jordans. Well, you're in the right place. Are you Mr. Jordan? James. Uh, Sonny Vaccaro. I'm with Nike. Oh, man. Here we go. Oh, DELORIS? James? Who is it? SONNY: Hello, Mrs. Mrs. Jordan. Uh, my name's Sonny Vaccaro. I'm with Nike. I believe Mr. Falk made it clear that we weren't interested. Yes, I-I was told not to call. Do you typically make it a habit of showing up at people's front doors unannounced? Well, maybe the worst of all my faults, -and believe me, there are many, but... I don't like to take no for an answer. And I actually think your son should be endorsed by someone with that exact mindset. You know, it's quite presumptuous of you to show up at my door. But I believe the saying that if you say what you want, that's fine and good, but doing something about it, now... that's what really counts. Mr. Vaccaro, now, do you understand that Michael's intention is to sign with Adidas with Converse as a second option? I do. And with respect, I think that's a mistake. Um, I... I'll make a bet with you. I'll tell you exactly how those meetings are gonna go, and if I'm wrong, then-then don't take a meeting with Nike. But if I'm right, please consider that-that you and Michael come out. This is Converse, by the way. John O'Neill. Mm-hmm. He'll have his hair gelled up like an asshole. Excuse me. Bunch of them will be wearing red ties for the Bulls. John will have a Rolex for sure. Um, now, I've seen a lot of basketball, but the feeling that I get when I see Michael, there's only a few other players who gave me that feeling. Now, when he's done, I'd love it if you would ask him a question. How's Michael gonna stand out from these other players? How's he gonna be different? What about Michael's meeting with Adidas? Michael's top choice is Adidas. (bad German accent): Hello, Mrs. Jordan. Welcome... -Oh, no. You can just tell me. Okay. Sorry. Here's what they'll say. We have the best shoes, plain and simple. All leather. All the kids want to wear them. Converse isn't this cool. And... I mean, this is me talking now and not Adidas. They're not wrong. I-I get why Michael wants to go there. Here's what you should ask them. Mm-hmm? Who's running your company? I think four different people in that room are gonna give you four different answers. And that's the problem at Adidas right now, and it's gonna be a real headache for you for the next few years. What should I ask you?