Wait...where'd you get that?

@fivebelow

1.4M followers · usually 15.5K views a post

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SoundTikTok sound · original sound - fivebelow

Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

66 videos19 creators

Why it worked

The video leverages a relatable 'where did you get that?' hook to frame a shopping haul as a discovery, making the affordable products feel like a 'hack' for high-end seasonal decorating.

Summary

A creator showcases various Halloween decorations displayed in their home and yard, identifying them as affordable finds from the retailer Five Below. The video highlights the aesthetic appeal of the items while emphasizing their low cost.

Structure

1Introduction of the question where items were purchased
2Reveal of the retailer Five Below
3Montage of various Halloween decorations in the yard
4Montage of indoor Halloween decor and lighting

Original caption

“Where’d you get that?” Oh, Five Below. 💅👻 Looking like we spent way more is part of the fun. #FiveBelowFinds #HalloweenDecor

More from @fivebelow

Product placement

(a) Five Below ACTS: the video showcases a series of Halloween decorations (inflatables, lights, pillows, props) and explicitly attributes them to the store as the source of the purchase, effectively demonstrating the store's inventory and value proposition. Removing the store name would change the video from a promotional showcase of a specific retailer's seasonal collection to a generic home decor video.