Welch's Cranberry?! Yes!

@tiktokmemaw

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Promoted product

Welch's Variety Pack 30 Sticks

Why it worked

The video works by appealing to a common desire for variety and healthy beverage options. The creator's enthusiastic review and the product's clear benefits (multiple flavors, zero sugar, vitamin C) make it relatable and desirable.

Summary

The creator reviews a Welch's Variety Pack of 30 drink mix sticks, highlighting the different cranberry flavors. She tries the cherry cranberry flavor, noting its refreshing taste and balance of sweet cherry and tart cranberry.

Structure

1Introduction of Welch's Cranberry drink mix
2Explanation of the variety pack flavors
3Review of the cherry cranberry flavor
4Discussion of the drink's ingredients and appearance
5Final verdict and recommendation

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Product placement

Welch's (brand): makes drink mix sticks. Appears on packaging. Removing it would change what happens in the video. Welch's Variety Pack 30 Sticks (product): drink mix sticks. Acts as the subject of the video. Removing it would change what happens in the video.

On-screen text

Welch's Cranberry?! Yes!

Transcript

I really don't know why Welch's just hasn't sold cranberry like this yet because look at this. You're not getting 30 packs of the same boring flavour. You get cherry cranberry, grape cranberry, mango cranberry and strawberry cranberry. Yeah, we're gonna try out today cherry cranberry. I've already tried the strawberry and the grape. So far, the grape has been my favourite. They are both good. So today cherry cranberry it is. Let's do this. And before anybody asks, zero sugar, there's no aspartame, no synthetic colours and it has vitamin C. Ooh, look how pretty that is. Now that looks refreshing. You know, I'm worried about cherry. Cherry is usually the flavour that these places mess up on. Let's see. Oh, that is so good. You taste the sweet cherry first and then the cranberry makes it a little tart. Now, lastly, later we're gonna try mango. Because 30 sticks and four completely different flavours that are cranberry. So you're not gonna get sick of the box halfway through. If you're picky about flavoured water, this is the one to get. Cheers.