The video uses a relatable, humorous hook that subverts expectations by comparing a coffee run to a therapy session, making the brand mention feel like a natural part of a personal story.
Summary
The creator films a drive-through experience at a Dunkin' location while using a humorous caption to compare the coffee shop to a therapist. The video focuses on the brand's drive-through menu and the specific drink they are ordering.
Structure
1Driving up to a Dunkin' location
2Showing the drive-through menu
3Referencing the purchase of a specific drink
Product placement
Dunkin' (a) ACTS: the video shows the exterior of a Dunkin' location, the drive-through menu, and the creator is referencing their purchase of a "marshmallow dunkalatte" from this specific chain. Removing the brand would remove the subject of the video.
Original caption
The marshmallow dunkalatte has me in a chokehold 🫣🫣😜 #dunkin #dunkindonuts #coffee #icedcoffee
More from @rusticknottdesignco
More breakout videos from this creator.
On-screen text
My therapist has a drive through
and my copay is $7