Kids today will never understand just how big this tune really was

@edmhousenetwork

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Why it worked

The video taps into nostalgia for a popular song, creating a sense of shared experience and emotional connection with viewers who remember its impact. The visual energy of the concert footage further enhances this feeling.

Summary

This video shows a crowd at a concert with flashing lights and energetic music. The on-screen text suggests that the song being played was incredibly popular and that younger generations wouldn't understand its significance.

Structure

1Concert crowd with flashing lights
2Energetic music playing
3On-screen text about the song's popularity
4Nostalgic reflection on the song's impact

On-screen text

Kids today will never understand just how big this tune really was

Transcript

Kids today will never understand just how big this tune really was

Original caption

Levels is still one of the biggest songs in EDM history and we need to make sure the next gen know that Avicii played it live in Malmö back in 2011, before it had been released, and the crowd went absolutely insane. After its official release that year, it topped charts in several countries, becaming Avicii's first Billboard Hot 100 entry in the US, and quickly turned into one of the biggest songs of the early 2010s. More than a decade later, it's still played at festivals, tributes and DJ sets everywhere, and for a lot of people it's still the track they associate most with Avicii.