18 years ago today, these two guys cooked up one of the greatest electronic pop songs of all time

@edmhousenetwork

373.9K followers · usually 3.1K views a post

Views

462.5K

Likes

26.0K

Comments

228

Shares

1.9K

SoundTikTok sound · original sound - edmhousenetwork

Why it worked

The video leverages strong nostalgia and the 'origin story' appeal of a famous band, which naturally encourages shares and engagement from fans of the music.

Summary

The video features a nostalgic clip of the band MGMT, then known as The Management, performing an early version of their song 'Kids' at Wesleyan University in 2003. The creator uses the footage to highlight the band's humble beginnings before their eventual rise to fame.

Structure

1Introduction of the band's early performance
2Clip of the band performing 'Kids' live
3Contextual text about the band's history

On-screen text

18 years ago today, these two guys cooked up one of the greatest electronic pop songs of all time

Transcript

You were a child, crawling on your knees toward it. Making mommy so proud, but your voice is too loud.

Original caption

Is there anyone that doesn't love this song? 🥹 Rewind back to 2003, as Andrew VanWyngarden and Ben Goldwasser played a gig under the name of "The Management" at Wesleyan University, performing an early version of ‘Kids’ to a crowd of about 25 students. Fast forward to Oct 13th, 2008, they would go on to release that exact song, and it the process giving us one of the greatest electronic pop songs of all time. It's crazy to see where the two of them came from.