BUILD A FALL FIT

@macys

658.6K followers · usually 1.1M views a post

Views

1.6M

Likes

834

Comments

45

Shares

20

SoundTikTok sound · Natural Emotions

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

27 videos3 creators

Why it worked

The video leverages a highly engaging, interactive format by allowing viewers to virtually "build" an outfit and then comment their combination, fostering community engagement and encouraging repeat viewing to see other users' choices.

Summary

This TikTok slideshow guides viewers through building a fall outfit by presenting various options for tops, bottoms, outerwear, shoes, and bags. The video encourages viewers to comment their chosen outfit combination.

Structure

1Introduction: Build a Fall Fit
2Choose Your Top
3Choose Your Bottom
4Choose Your Outerwear

Original caption

Build your fall fit from Macy’s 👀🍂 Comment your combo below.

More from @macys

Product placement

Macy's: ACTS - it is the retailer where the viewer is encouraged to shop for the items shown. Removing it would change the video's purpose. COACH: APPEARS - a logo on a bag. Removing it would not change what happens in the video. MICHAEL KORS: APPEARS - a logo on a bag. Removing it would not change what happens in the video.

Call to action

Comment your combo below.

On-screen text

BUILD A FALL FIT CHOOSE YOUR TOP A. B. C. D. E. CHOOSE YOUR BOTTOM A. B. C. D. E. F. G. CHOOSE YOUR OUTERWEAR A. B. C. D. CHOOSE YOUR SHOES A. B. C. D. E. F. G. CHOOSE YOUR BAGS A. B. C. D. E. COMMENT YOUR OUTFIT COMBO