The 5 genius social media strategies Alix Earle used to launch her brand

The 5 genius social media strategies Alix Earle used to launch her brand Reale Actives Revealing my Brand ... realeactives and alixeearle Reale Actives BUSY BLOOMING ALIX EARLE STRATEGY PLAYBOOK She swapped makeup for skincare GRWMs weeks ago Effect - Green Screen Video Alix Earle · 5d ago imagine walking in to me in my bed out on couch UNGRWM 2pm VEGAS what cleansing balm do u use? 3-6 Reply Alix Earle Creator 1,457 She's already known for her acne journey, but weeks up until launch she posted "UNGRWM" and involved skincare in her usual "GRWM" videos to establish skincare even closer to her brand - even talking about it in her favourite skincare ingredients in her YouTube videos. She also used products that she "loved" but didn't show the label building up questions in the comments. BUSY BLOOMING ALIX EARLE STRATEGY PLAYBOOK Creating an Instagram & TikTok that she swapped to the brand account after launch wtfisalixdoing 7 posts 352K followers 1 following something big is coming Followed by nataliebarbu, tiffanykguillen and 20 others Following Message reale actives 9 posts 454K followers 1 following by Alix Earle built for breakouts, made for everyone launching March 31 realeactives.com Followed by nataliebarbu, alianablumberg and 24 others Following Message Just seen reale actives BUSY BLOOMING This is a genius way to build a following on her brand's account before it's even launched! The username "wtfisalixdoing" aligns with her brand voice and hooks the audience in to build hype. ALIX EARLE STRATEGY PLAYBOOK Building hype for one week with majority of content 24hrs before wtfisalixdoing 7 posts 352K followers 1 following something big is coming Followed by nataliebarbu, tiffanykguillen and 20 others Following Message BUSY BLOOMING The perfect amount of time to build hype to capture intrigue without feeling like the launch is dragging on. The first few days were minimal in-feed posts and stories with the highest volume posting only the last 24hours before announcing to maintain intrigue and momentum. ALIX EARLE STRATEGY PLAYBOOK Creating an in-person & follower-involved activation wtfisalixdoing 1/2 We're about to bare it all. The secret is breaking. One puzzle piece at a time. We're about to bare it all. The secret is breaking. One puzzle piece at a time. @wtfisalixdoing In-person activations are a marketing powerhouse in 2026 and she also involved her followers who could visit the site IRL but also she gifted PR to those who could "solve the puzzle" first. BUSY BLOOMING ALIX EARLE STRATEGY PLAYBOOK Gifting PR "puzzle pieces" to people her target audience follows to maximize reach Valentin WTF IS Alix Launching? @wtfisalixdoing @alixearle reale actives We're about to bare it all. The secret is breaking. One puzzle piece at a time. @wtfisalixdoing This increased the reach of her campaign past her audience to not only reach new followers but also build brand authority by creators and figures her audience already loves supporting the brand and maximize credibility. BUSY BLOOMING