Why it worked
The post provides a practical and relatable checklist for a common life event, appealing to a specific audience (pregnant mothers) with valuable, easily digestible information presented in a visually appealing format.
Summary
This is a photo post presenting a hospital bag checklist for a third-time mom. The first slide shows the mom-to-be, and subsequent slides detail essential items for mama, baby, and dad.
Structure
- 1Introduction of the topic: hospital bag essentials for a third-time mom
- 2Mama's checklist
- 3Baby's checklist
- 4Dad's checklist
On-screen text
the only things you *actually* need in your hospital bag as a 3rd time mom (30 weeks pregnant)
hospital bag checklist
AS A 3rd TIME MOM
MAMA
ADULT DIAPERS
NURSING BRA
TOOTHBRUSH/PASTE
BLANKET + PILLOW
PHONE CHARGER
EYE MASK
MAKEUP/SKINCARE
BODY WASH
2 COMFY OUTFITS
WATER BOTTLE
AFTEREASE DROPS
SNACKS
BABY
NEWBORN DIAPERS
1-2 SLEEPERS
ANNOUNCEMENT OUTFIT
HATCH MACHINE
PACI
BOTTLE
DAD
BLANKET + PILLOW
EXTRA OUTFIT
PHONE CHARGER
TOOTHBRUSH
DEODORANT