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Hook
WHY DOES SHE HAVE SO MUCH SHAMPOO???
@mazreportinglive
6.4K followers · usually 644 views a post
Views
539.9K
Likes
45.9K
Comments
803
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868
Why it worked
The video leverages a popular, polarizing figure (Mikayla Nogueira) to anchor a relatable critique on overconsumption, tapping into the 'deinfluencing' trend.
Summary
The creator critiques a beauty influencer's excessive collection of shampoo and conditioner bottles. She uses the influencer's overconsumption as an example of how individual efforts to recycle are overshadowed by extreme consumerism.
Structure
- 1Creator questions the influencer's massive shampoo collection
- 2Creator compares the collection to doomsday prepping
- 3Creator critiques the environmental impact of such overconsumption
Product placement
Davines (a) - The creator shows a large collection of Davines shampoo and conditioner bottles, which acts as the visual subject of the commentary. Redken (a) - The creator shows a collection of Redken shampoo bottles, which acts as the visual subject of the commentary.
On-screen text
WHY DOES SHE HAVE SO MUCH SHAMPOO???
Transcript
When it comes to shampoo and conditioner, I'm loyal to Davines. Like a wee doomsday prepping. Why is the supermarket in the fucking shower? It's just a reminder that we're not the problem. No matter how much you try and recycle, how much you care about your carbon footprint, Mikayla Nogueira is still going to buy 500 bottles of shampoo and have it in her shower.
Original caption
Consumption final boss 💪💪💪 #MikaylaNogueira #BeautyTikTok #Deinfluencing #Overconsumption #TikTokCommentary
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