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23.1Talking HeadOther hookConsumer Apps
Hook
UNBOXING iPhone 18 Pro Max
@seanontech
75.4K followers · usually 35.2K views a post
Views
798.8K
Likes
40.1K
Comments
185
Shares
4.2K
View velocity
+339.5K views over 10.7d · ~31.8K/day · 10 observations
Why it worked
The video leverages the aspirational nature of new Apple product releases and the visual appeal of a new colorway to generate interest, even for a speculative product. The creator's enthusiastic tone and clear presentation of the phone and accessories encourage engagement.
Summary
This video unboxes the speculative iPhone 18 Pro Max in a burgundy color, highlighting its aesthetic, camera features, and battery life. It also showcases the matching official silicone case and MagSafe wallet.
Structure
- 1Unboxing the iPhone 18 Pro Max
- 2Showing the phone's color and aesthetic
- 3Highlighting camera features and battery life
- 4Displaying the matching silicone case and MagSafe wallet
- 5Asking for viewer opinion
Product placement
iPhone 18 Pro Max (ACTS - the phone is unboxed and shown, its features are discussed, its appearance is admired. Removing it would change the video entirely.)
iPhone FineWoven Wallet (ACTS - the wallet is shown, attached to the phone, and its color is noted as matching the phone. Removing it would change the video.)
Apple (APPEARS - the Apple logo is visible on the phone and wallet. Removing it would not change what happens in the video.)
Call to action
Let me know in the comments!
On-screen text
UNBOXING
iPhone 18 Pro Max
Original caption
Unboxing the iPhone 18 Pro Max in Burgundy! 🍎📦 this thing is genuinely so beautiful ✅ love the colour and just the general aesthetic 📲 the variable aperture on the main camera is quite neat so I’ll show you how that works very soon 🤩 and the battery life on this thing is nice! I also show the official Silicone case and FineWoven MagSafe Wallet, both colour-matched with the phone 😅What do you think? Are you going for Burgundy? Let me know in the comments! #iphone #iphone18pro #iphone18promax #unboxing #apple
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