The video likely worked due to its relatable and aspirational content, combining fashion themes with a humorous take on spending habits. The use of popular audio and trending text overlays would have contributed to its reach.
Summary
The video features a person lip-syncing to audio clips. The on-screen text states "every week is fashion week for me!!" and "I just went to Barney's, spent your whole year's salary >_<."
Structure
1Introduction with fashion week statement
2Statement about spending money at Barney's
3Claim about not wearing Yeezys
Product placement
Barney's: it is a department store where the creator claims to have spent a lot of money. It merely APPEARS, and removing it would not change what happens in the video.
Yeezys: it is a brand of sneakers. The creator claims to have never worn them. It merely APPEARS, and removing it would not change what happens in the video.
On-screen text
every week is
fashion week for
me!!
I just went to
Barney's, spent your
whole year's salary
>_<
Transcript
every week is fashion week for me!!
I just went to Barney's, spent your whole year's salary >_<