The video likely resonated due to its relatable (though exaggerated) commentary on fashion and spending, combined with a popular aesthetic and potentially recognizable figure.
Summary
The video features a woman discussing her fashion choices and spending habits. She mentions going to Barney's and spending a lot of money, and states she never wears Yeezys.
Structure
1Introduction to fashion week theme
2Mention of shopping at Barney's and spending
3Denial of wearing Yeezys
4Reiteration of fashion week theme
Product placement
Barney's: a department store that sells luxury fashion items. It merely APPEARS. Removing it would not change what happens in the video.
Yeezys: a brand of sneakers. It merely APPEARS. Removing it would not change what happens in the video.
On-screen text
every week is
fashion week for
me!!
I just went to
Barney's, spent your
whole year's salary
>_<
Transcript
every week is for me. I just went to spend your whole year. I never was easy. Every week for me.