wait... did someone say Ulta's doing a MEGA livestream?

@ultabeauty

1.9M followers · usually 1.5K views a post

Views

1.1M

Likes

1.5K

Comments

25

Shares

40

SoundTikTok sound · original sound - ultabeauty

Promoted product

Ultavisitstore.bio/ulta_beauty ↗

Why it worked

The video leverages a sense of urgency and exclusivity by announcing a "MEGA livestream" event from a popular retailer, encouraging immediate viewer engagement and calendar marking.

Summary

The creator announces that Ulta Beauty is hosting a "MEGA livestream" on the TikTok shop on September 18th and encourages viewers to mark their calendars and tune in.

Structure

1Creator reacts to news of Ulta's livestream
2Creator heads to Ulta store
3Creator enters Ulta store
4Creator announces livestream date and platform
5Creator urges viewers to mark calendars

Product placement

Ulta: APPEARS - a store exterior and interior are shown, and the brand name is visible on signage. Removing it would change what happens in the video because the video is about going to Ulta. Ulta Beauty: APPEARS - the brand name is visible on signage. Removing it would change what happens in the video because the video is about going to Ulta. Ulta Beauty Collection: APPEARS - the brand name is visible on signage. Removing it would change what happens in the video because the video is about going to Ulta. TikTok: APPEARS - the platform is mentioned in the caption and implied by the video format. Removing it would not change what happens in the video.

Original caption

The countdown is ON. 👀 Who’s tuning in? #UltaBeauty #TikTokShop #UltaBeautyTikTokShop #UltaBeautyMegaLive #UltaBeautyLiveStream 🎥: @Kayla B | Beauty Creator✨

More from @ultabeauty

On-screen text

wait... did someone say Ulta's doing a MEGA livestream? 👀

Transcript

If you see me running to Ulta Beauty, you might want to follow me. Just know something major happens on September 18th. Ulta Beauty is having a mega live on the TikTok shop and trust me, this is one you do not want to miss. So mark your calendars for September 18th. I'll see you there.