me after shopping the Beauty Blowout Sale

@ultabeauty

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Views

151.2K

Likes

307

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7

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11

SoundTikTok sound · original sound - ultabeauty

Promoted product

Ulta Beauty

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11 videos8 creators

Why it worked

The video uses a relatable scenario of "haul culture" and the excitement of a sale, combined with a visual gag of securing the shopping bag with a seatbelt, to create engaging and shareable content.

Summary

The video shows a shopping bag from Ulta Beauty secured with a seatbelt in a car, implying a haul from the Beauty Blowout Sale. The on-screen text highlights that over 900 deals are 50% off today.

Structure

1Shopping bag in car seat
2Seatbelt securing the bag
3On-screen text about sale

Product placement

Ulta Beauty: (a) it ACTS - it is a retail store where the creator shops for beauty products, and the sale is advertised. Removing it would change the context of the shopping trip. (b) it merely APPEARS - the Ulta Beauty logo is visible on the shopping bag. Removing it would not change what happens in the video.

Original caption

Seatbelt buckled for the haul of the season. 🛍️ Shop 50% off must-have beauty picks during the Beauty Blowout Sale TODAY. Exclusions apply. View event details and complete terms and conditions using the link in our bio. #UltaBeauty #BeautyBlowoutSale #UltaHaul #PassengerPrincess #BeautyDeals

More from @ultabeauty

Call to action

Shop 50% off must-have beauty picks during the Beauty Blowout Sale TODAY. Exclusions apply. View event details and complete terms and conditions using the link in our bio.