come with us to pick out the perfect wash day essentials

@ultabeauty

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SoundTikTok sound · original sound - ultabeauty

Promoted product

Cecred Clarifying Shampoo & Scalp Scrub

Why it worked

The video effectively uses a 'haul' or 'favorites' format common on TikTok, showcasing desirable products in an aspirational yet accessible way. The creator's personal selection and brief explanations create a soft sell that feels like a recommendation from a trusted source.

Summary

The creator visits Ulta Beauty to pick out essential hair care products for wash day. They showcase and select items from Cecred and Isima, highlighting their benefits for cleansing, hydration, and scalp/edge care.

Structure

1Introduction and goal: picking wash day essentials
2Selecting Cecred clarifying shampoo and scalp scrub
3Selecting Isima hydrating shampoo and conditioner
4Selecting Cecred restoring hair and edge drops
5

Original caption

Knowing our way around Ulta? A+ behavior. ✨ @Cecred Clarifying Shampoo & Scalp Scrub -only at Ulta! ✨ @isima Riquísima Hydrating Shampoo -only at Ulta! ✨ isima Suavísima Hydrating Conditioner -only at Ulta! ✨ CÉCRED Restoring Hair & Edge Drops -only at Ulta! #UltaBeauty #curlyhair #hairessentials #hairproducts #hairtok 🎥: @Kayla B | Beauty Creator✨

More from @ultabeauty

Product placement

Ulta Beauty (store): APPEARS - a store where products are purchased. Removing it would not change what happens in the video. Cecred Clarifying Shampoo & Scalp Scrub (hair product): ACTS - shown being picked up and discussed as a product to use. Removing it would change what happens in the video. Isima Riquísima Hydrating Shampoo (hair product): ACTS - shown being picked up and discussed as a product to use. Removing it would change what happens in the video. Isima Suavísima Hydrating Conditioner (hair product): ACTS - shown being picked up and discussed as a product to use. Removing it would change what happens in the video. Cecred Restoring Hair & Edge Drops (hair product): ACTS - shown being picked up and discussed as a product to use. Removing it would change what happens in the video.

Call to action

Shop all my hair care must haves

On-screen text

come with us to pick out the perfect wash day essentials ULTA BEAUTY CÉCRED Foundation Collection Cleanse Strengthening CÉCRED ISIMA RIQUÍSIMA SUAVÍSIMA ISIMA ISIMA CÉCRED Restoring Hair & Edge Drops 50 ml e 1.7 fl oz ULTA BEAUTY

Transcript

come with us to pick out the perfect wash day essentials I don't know exactly which products are worth buying First step I'm grabbing the Cecred clarifying shampoo and scalp scrub It's the perfect start to wash day to remove buildup Then I'm going with the Isima Riquísima Hydrating Shampoo and hydrating conditioner Because hydration is a non-negotiable And of course the Cecred Restoring Hair & Edge Drops This is taking care of your scalp and edges is a must And you can shop all my hair care must haves at Ulta Beauty