grwm: Hispanic-owned beauty brands edition

@ultabeauty

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SoundTikTok sound · original sound - ultabeauty

Promoted product

Isima Súperisima Discovery Kit

Free Shipping at $35. Shop Súperisima Discovery Hair Kit isima

Why it worked

The video taps into a relevant cultural moment (Hispanic Heritage Month) and showcases a variety of popular beauty products, appealing to a broad audience interested in beauty routines and brand discovery.

Summary

The creator showcases a GRWM (Get Ready With Me) routine featuring Hispanic-owned beauty brands in honor of Hispanic Heritage Month. She highlights products from Isima, Rizos Curls, Beautyblender, Carolina Herrera, and NOYZ, demonstrating their use and expressing her appreciation for these brands.

Structure

1Introduction and theme setting
2Showcasing Isima hair products
3Demonstrating Rizos Curls Defining Custard
4Highlighting Beautyblender
5

Original caption

A GRWM inspired by culture, comunidad & beauty. 🧡🤭 ✨ @Carolina Herrera Good Girl Blush Eau de Parfum ✨ @Beautyblender Original Beautyblender Makeup Sponge ✨ @isima Súperisima Discovery Hair Kit -only at Ulta! ✨ @Rizos Curls Defining Custard ✨ @noyzfragrance Only Human Mylk de Parfum -only at Ulta! #UltaBeauty #HispanicHeritageMonth #HispanicHeritage #LatinoBeauty #LatinaBeauty 🎥: @janyll🍒

More from @ultabeauty

Product placement

Ulta Beauty: APPEARS - a shopping bag is shown at the beginning. Removing it would not change what happens in the video. Isima Súperisima Discovery Kit: ACTS - the kit is shown, and one product from it is demonstrated. Removing it would change what happens in the video. Rizos Curls Defining Custard: ACTS - the product is shown and demonstrated. Removing it would change what happens in the video. Beautyblender Original Beautyblender Makeup Sponge: ACTS - the product is shown and used for makeup application. Removing it would change what happens in the video. Carolina Herrera Good Girl Blush Eau de Parfum: ACTS - the product is shown and sprayed. Removing it would change what happens in the video. NOYZ Only Human Mylk de Parfum: ACTS - the product is shown and discussed. Removing it would change what happens in the video.

On-screen text

grwm: Hispanic-owned beauty brands edition Súperisima Discovery Kit Our Favorite Chiquisimas Nustras Favoritas Chiquisimas All In Restorative Leave-In Conditioner Acondicionador Restaurador Isima Riquisima Suavisima Superbomba Isima Curl Definition Reduces Frizz Locks in Moisture Rizos Curls Defining Custard CUSTARD PARA RIZOS 236 mL e 8 fl. oz. Beautyblender GOOD GIRL CAROLINA HERRERA NEW YORK BLUSH EAU DE PARFUM NATURAL SPRAY 80 mL 2.7 FL. OZ. NOYZ ONLY HUMAN ONLY HUMAN EAU DE PARFUM SPRAY VAPORISATEUR 50 mL 1.69 FL. OZ.

Transcript

grwm: Hispanic-owned beauty brands edition I've been celebrating hispanics heritage month so I wanted to get ready with me and I'll show you what I got. I picked up so many Hispanic owned brands in Ulta. And Isima of course had to be in there. First up for my curly hair routine is gonna be this All In leave-in conditioner. This one's gonna be Riquisima and I love it for my hair so moisturized. This one's actually a restock for me because I love it so much. This is Rizos Curls Defining Custard and it helps me get the most gorgeous curls. Yeah, Rizos never fails. Mil gracias for creating this product. You know that Beautyblender is also Hispanic owned brand? For cierto, this is your sign to get a new one. Nobody asked me how many Carolina Herrera Good Girl perfumes I have because I'm collecting them all. This one's in the scent blush and I'm literally obsessed. One more, this is NOYZ Only Human and I love to use this as my everyday scent. There's nothing that I love more than supporting Hispanic owned and led brands. Happy Hispanic heritage month as well.